fbpx

Entertainment

VIX ACQUIRES CHEFCLUB FOR HISPANIC US MARKET

10 Nov - 2022

Tags from the story: Chefclub, Food entertainment, Licensing, ViX.

Chefclub, a leading food-themed content studio, has entered a programming partnership with ViX, the leading Spanish-language streaming service in the world.

The deal will allow Chefclub’s branded programming to be accessed by Hispanic households across the US and Spanish-speaking Latin America. The Chefclub content is now available to consumers on ViX. 

Bilai Joa Silar, SVP of OTT Content at TelevisaUnivision commented: “Food is a passion point for Hispanic audiences and a beautiful part of our cultural DNA.  We are thrilled to partner with Chefclub to bring ViX users a modern culinary entertainment experience with content that brings families together and feeds their love for food”.

VIX ACQUIRES CHEFCLUB FOR HISPANIC US MARKETMarie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub added: “Partnering with ViX allows us to reach the extremely important Spanish speaking audience in the US and most of Latin America, where Chefclub content already enjoys over 1 billion monthly views.  ViX is the ideal service to entertain a market segment that has enthusiastic, multi-generational food lovers with a strong tradition of sharing family moments around food. We are thrilled to be joining forces with this leading streaming service to provide more opportunities for food-based entertainment”.

The agreement with ViX follows a number of recent high-profile streaming deals that have brought Chefclub’s uniquely positioned food entertainment programming to viewers in the US, UK, Spain and Latin America, including a standalone Chefclub Channel on Samsung Plus TV in France and Switzerland. 

In addition to its ongoing production of videos for digital platforms the studio is creating a variety of new lifestyle series for Gen Z and Millennial food lovers in half-hour formats, ideally suited for traditional TV programming. These include Discovery a show that goes outside the studio to discover how certain ingredients are made and a vegetarian show that entertains viewers with trompe l’oeil creations, among many others.

Chefclub is also very active in the kids arena with a successful publishing and consumer products range and an animated children’s series starring the Chefclub Kids mascots launching at Mipcom this year.

 


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




GET READY FOR TWO INCREDIBLE NEW SMURFS’ CONSOLE GAMES!
GET READY FOR TWO INCREDIBLE NEW SMURFS’ CONSOLE GAMES!

The Smurfs are proud to announce two upcoming console games in collaboration with Microids: The Smurfs -Village Party and The Smurfs – Dreams. Publisher Microids and IMPS are pleased to announce the release of two amazing new video games, The Smurfs - Village Party...

read more
WONDERY EXPAND WOW IN THE WORLD’S CONSUMER PRODUCTS PROGRAM
WONDERY EXPAND WOW IN THE WORLD’S CONSUMER PRODUCTS PROGRAM

Wondery, and top kids and family podcast Wow in the World, has announced the expansion of a first-of-its-kind Consumer Products program inspired by the #1 science podcast for kids and their grown-ups. Screen-free audio company tonies and toy and games maker Goliath...

read more
KONAMI CROSS MEDIA NY INKS YU-GI-OH! PUBLISHING DEALS
KONAMI CROSS MEDIA NY INKS YU-GI-OH! PUBLISHING DEALS

Konami Cross Media NY, Inc.’s Vice President of Licensing and Marketing Jennifer Coleman, who oversees the franchise’s licensing program, has confirmed two new publishing agreements for the Yu-GI-Oh! IP. In a move to bring publishing into the mass market for...

read more