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Highlights | Licensees Focus

BOYHOOD X PEANUTS: THE NEW SNOOPY WOODEN COLLECTABLE

7 Nov - 2022

Tags from the story: boyhood, Licensing, partnership, Peanuts, Snoopy.

BOYHOOD is launching a new and extremely exciting partnership with PEANUTS to design and produce a Boyhood signature wooden version of three beloved charaters: Snoopy, Charlie Brown and Woodstock.

Boyhood x Peanuts Boyhood, a Danish modern design and contemporary art company based in Aarhus, Denmark, has annunced a newest licensing agreement allowing to bring even more iconic collectibles to life.

This autumn we introduce the world famous beagle, Snoopy the first of three iconic characters from the world-famous Peanuts comic strips to the Boyhood pedigree of contemporary wooden design collectibles. In 2023, Charlie Brown and Woodstock will join Snoopy to complete the trio.

We are beyond excited about the partnership, bringing Snoopy, Charlie Brown and Woodstock to our wooden Boyhood collectibles in close cooperation with Peanuts.

Peanuts strives to find partners who not only understand the brand, but who elevate its presence at retail. Boyhood brings Charles Schulz’s beloved characters to Danish modern design with their high-quality, beautifully produced wooden collectibles, making these items a must-have for Peanuts fans of all ages“, says Tara Botwick, Senior Director, International Territory Management, EMEA.

Boyhood x Peanuts SnoopyFor Boyhood designer and founder, Jakob Burgsø, it is a dream come true to partner with Peanuts. “I am over the moon and so proud to have successfully drawn up this partnership with Peanuts Worldwide. I have always admired Snoopy and his friends. An opportunity like this does not come around very often, and I am very proud of being trusted to design a selection of wooden collectibles of some of the world’s most admired comic strip characters. The result is amazing, and I believe we have once again made an icon that will last for generations“, says Jakob Burgsø, Designer & Founder.

Snoopy will be available in solid oak with smoke-stained oak features in two different sizes and in stores in late autumn of 2022.


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