The collaboration between GCDS and Sanrio continues for the FW22-23 season, for the first time also extending to men and children.
The 25 SKUs planned for the women’s line, in fact, also add 8 men’s items and 10 for infants and children, confirming the breadth and variety of the existing partnership.
Textures, prints and colors are the characteristics that enhance the collection with Hello Kitty, creating unique pieces such as inlaid sweaters, oversized t-shirts and monogram suits that represent the character in a transversal way, using both more classic and iconic graphics and more creative and unexpected. There is no shortage of accessories: bags, hats and socks and some best sellers from previous collections, such as the cropped sweater.
Last Tuesday 25th October an unexpected activation – and definitely cool! – was designed to support the launch, in true GCDS style. Both brands collaborated with some florists in selected locations in Milan, Rome and Paris, to create personalized Hello Kitty white flower bouquets, wrapped in an exclusive newsprint, “The Daily GCDS“, which were given to potential customers, VIC and celebrities.