Gedis, the Italian leading publisher in the newsstand channel, joins the Brand Extension division of Mediaset group to celebrate the 40th anniversary of the Puppet Uan, an icon of the 80s and a TV star of the popular kids show “Bim Bum Bam”.
For the first time ever, the Official Uan Plush will be marketed in a limited edition and will be present in all Italian newsstands.
Dedicated to all those nostalgic of the 80s and 90s, to all those who were children in Italy with Uan at that time, as it was the absolute protagonist of the TV program “Bim Bum Bam”, but also to their children, with the launche of the Official Uan Soft Toy is 15 cm high and reproduces faithfully the TV puppet, with its characteristic pink fur and fuchsia tuft. With a handy clip, Uan’s Official Plush can be hung anywhere: bags, backpacks, cars, etc.
To celebrate the launch, Gedis will organize a special event during Lucca Comics & Games, which opened today, on October 29th from 10 am at the Martini newsstand, in via Fillungo 138.
During the event it will be possible to purchase a very limited series of 100 pieces, attached to the magazine “Play & Fun”, of the Official Uan Plush autographed by the official voice of the puppet, Pietro Ubaldi. In addition there are gadgets and a special photo booth with which to transform into conductors of “Bim Bum Bam” and pose with your own Official Plush. The product will then be available in all newsstands, attached to the magazine at the beginning of November.
In support of the launch, a teaser campaign has been prepared starring Uan himself, in a sort of “treasure hunt” that will bring his fans to Lucca. Afterwards, a digital campaign with commercials and clips will recreate the atmospheres of the afternoons of Italia 1, following the adventures of Uan and his roommate in amusing curtains, with the Official plush that will accompany them.
The Official Uan Soft Toy is an official license of RTI S.p.A.
