The promotion has been brokered by ZAG and DeAPlaneta Entertainment, Spanish-Co production partner and licensing agent.
Animation Studio ZAG has signed with famed Italian Chocolatier Ferrero for a European multi-territory in-store fall promotion for its flagship property, Miraculous™ – Tales of Ladybug and Cat Noir, commencing October 2022, across its Kinder Surprise Maxi 100g eggs.
Brokered by ZAG and DeAPlaneta Entertainment, ZAG’s Miraculous Spanish co-production partner and licensing agent, the promotion kicks off just time for the holiday season with Ferrero’s Kinder Surprise Maxi 100g egg featuring eight characters from the globally loved brand. They include Ladybug, Shadow Moth, Rena Furtive, and Vesperia from the Miraculous TV series; Astrocat, Cosmobug, and Eagle from the Miraculous World: New York – United HeroeZ animated special, and Renren from Miraculous World: Shanghai – The Legend of Ladydragon.
“Ferrero’s Kinder Surprise eggs continue to be as popular today as ever with children and adults alike,” commented Hyde Schram, Vice President, Global Partnerships at ZAG. “With this new promotion, we are once again combining two powerful brands to bring these tasty chocolate treats and beloved characters to existing and new audiences across Europe.”
“Ferrero’s chocolate and confectionery products are well-known among families and children and their marketing strategy is one of the finest of the market,” added Sara Redolfi, Category Manager at DeAPlaneta Entertainment. “We have been collaborating with Ferrero since 2018, and they continue to be a strategic partner for the Miraculous™ – Tales of Ladybug & Cat Noir brand. We are confident that the target audience will respond enthusiastically to the promotion.“