BradiBox is an idea developed in full lockdown, designed to help adults spend quality time with their children.
The Bradibox is a special box created by the startup Bradiboo, which contains illustrated books, games and ideas for building things or making art with fun. Removed, the entire lid can magically transform into ‘Bradicose’ to help children learn while having fun with original stories that address important issues to foster their growth and development.
During the lockdown Michele and Andrea, two enterprising young parents, decided to give life to Bradiboo, a startup behind the development of Bradiboxes. It all started with the need to always create new and engaging solutions to entertain children forced to be at home and, above all, to preserve all their progress. But despite a good dose of imagination, it was not easy to keep the attention of the little ones high and organize activities that could educate and entertain at the same time.
Hence the idea of creating a kit for parents that could make the most of the time spent with their children. Thanks to the collaboration with a professional pedagogist, combined with Michele’s experience as a designer and Andrea’s as an author, Bradiboo magically becomes reality bringing with it all the necessary support for those adults who, for family or professional reasons, have to do with preschool children.
Inside the Bradibox, the first product developed by the company and currently in the crowdfunding campaign on Kickstarter, you can find an illustrated book that tells an original story, a leaflet that introduces it and suggests games and ideas for building things or making art with a increasing level of difficulty, restoring the right value to ‘doing things with your own hands’: drawing, cutting, gluing, experimenting, maybe messing around a bit, creating something, discovering and cultivating one’s creativity, without disdaining digital, rather looking for to integrate it.
In addition, inside the Bradibox, made with recycled and sustainable materials, there are the ‘Bradicose’, or ‘what you need’ to play and learn. But this is not always the case, because there is always something in the house that can become a ‘Bradicosa’: a virtuous stimulus to reuse or recycle objects otherwise destined for the garbage can.
Bradiboo believes in the power of listening, educating – but also inventing and telling – many stories and not being in a hurry: taking your time, as Bradford teaches, the sloth protagonist of the stories, is the only way to fully experience and help children to deal with important and current issues useful for their growth and development.
