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BEANSTALK PAIRS EGGO® AND SUGARLANDS DISTILLING CO. TO LAUNCH FIRST-EVER EGGO NOG

13 Oct - 2022

Tags from the story: Beanstalk, Eggo®, Sugarlands.

Eggo® heard from parents that one of their favorite times to enjoy Eggo® Waffles is during their ‘evening me time’. That insight inspired Eggo to create Eggo Nog, a rich and delicious eggnog liqueur.

Made in partnership with craft distillery Sugarlands Distilling Co. out of Gatlinburg, Tenn., Eggo Nog Appalachian Sippin’ Cream is a decadent rum-based liqueur with cinnamon and nutmeg flavor notes. To make for an even more delicious experience, it pairs perfectly with Eggo Thick & Fluffy waffles to help keep you feeling cozy (and perhaps slightly toasted) all winter long.  

“The holidays are exhausting for parents – from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves,” said Joe Beauprez, Marketing Director for Eggo. “We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’ Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.” 

“We’re very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin’ Cream. Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands Master Distiller. “We’re confident this tasty twist on the classic holiday treat will have parents longing for their ‘evening me time,’ all holiday season long.”

The partnership was brokered by global brand extension licensing agency, Beanstalk, marking the inaugural food licensing deal for the agency on behalf of the Eggo brand. Beanstalk negotiated the deal with Sugarlands Chief Revenue Officer Patrick Sullivan. Katie Hubert, head of partnership marketing for Sugarlands, oversaw execution of the partnership with Beanstalk and Kellogg’s. 

“We are thrilled to bridge the nostalgia and love for Eggo with the cheer and festivity of holiday egg nog, particularly with a respected craft distillery like Sugarlands Distilling Co.,” says Frances Alvarez, VP, Brand Management, Beanstalk. “Leveraging the flavors of a perfectly toasted Eggo waffle, we hope this exciting partnership for the brand will open doors to many more unique flavor pairings and licensing opportunities for the beloved brand in the future.”


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