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Highlights | Licensees Focus

FIREFLY BRAND MANAGEMENT SIGNS A LIST OF LICENSING AGREEMENTS FOR CANNABIS LIFESTYLE BRAND HIGH TIMES

11 Oct - 2022

Firefly Brand Management is expanding the “High Times” licensing program with the announcement of a line-up of licensing deals in a diversity of product categories, from apparel to cookbooks, to posters and more.

The newly signed licensing partnerships include: H3 Sportgear (apparel, headwear & accessories), Gotham City Online (paper posters, framed posters, canvas posters, mugs, notebooks and t-shirts), Changes (apparel), AFG Distribution (metal & magnetic supreme aluminum grinders), Sillies Co. (men’s and women’s socks, bumper stickers, sunglasses, charging cables, pocket knives and hemp rolling papers), Insight Editions (cookbook, baking book and cocktail book,) Infynity Scales (Digital Pocket Scales, Glass Bongs (Canada Only), Tin Rolling Trays, Paper & Hemp Rolling Papers,) Tote & Carry (Smell Proof Bags.) In addition to the deals, Firefly has signed a “collaboration” deal with Pot Meets Pop, for apparel, tote bags, enamel pins, ashtrays, disposable lighters, Zippo lighters, and rolling papers.

We anticipated that High Times would, without a doubt, would get substantial interest,” says Cynthia Modders, CEO, Firefly Brand Management. “The demand for our consumer products program continues to grow and we’re thrilled to be working with leading partners on such a diverse range of products to bring this brand to consumers in a variety of new and meaningful ways.”

The deals fall on the heels of Firefly and The Kind Group’s previous partnership announcement. The Kind Group is the merchandise, licensing & brand elevation agency who represents the High Times brand.  Firefly represents the brand in all product categories, excluding “plant touching” categories.


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