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Highlights | Licensees Focus

RILASTIL AND FISHER-PRICE TOGETHER TO LOVINGLY CARE FOR MOM AND BABY

29 Sep - 2022

The collaboration between Rilastil and Fisher Price comes out of a union of purpose to create mother and baby care products.

For 50 years, Rilastil has been by the side of mothers, offering the ultimate in effective and safe dermatology, for the past 50 years has been developing safe, effective and sustainable products, products that represent small gestures of love for the new life that has just blossomed.

Fisher-Price® for more than 90 years has been at the alongside parents to accompany and support them in the growth of their children with products that are safe and of quality. It has brought to the world of childhood fun and joy through its products innovative products that have united parents and babies for generations.

The birth of a baby is an event that is loaded with important meanings, but also with new things all to be discovered. With this “union of intentions,” Rilastil and Fisher-Price have decided to put themselves at the side of new mothers not only by helping them in the daily management of the newborn in every situation, but by accompanying them on their most important and delicate journey: the one that begins with pregnancy and leads to motherhood.
Thus comes the box CON AMORE, a delightful gift box, distributed free of charge to new mothers in all pharmacies in the territory starting in September, which contains the most necessary and suitable products for the beginning of every baby’s life but also a pampering for the new mother to take care of her body during the delicate period of pregnancy and postpartum.

With the CON AMORE box, the new mother can already start taking care of the skin of the new born with the XEROLACT PROTECTIVE ANTI-IRRITATION CLEANSING OIL, specially designed for cleansing little ones, will also find a cheerful and colorful Fisher-Price bib for her baby’s first feedings, as well as the Fisher-Price, a booklet that tells about all Fisher-Price toys categorized by age and use. The CON AMORE box is also designed as a moment of care and attention for the new mother thanks to RILASTIL SMAGLIATURE, the moisturizing and elasticizing emollient cream, an extra pampering that every woman deserves at such an exciting and delicate time in life.

The #IN DOLCE ATTESA, pregnancy guide book, is also contained inside the box , a booklet to face one of life’s most special moments with serenity.
The box CON AMORE will be distributed free of charge to new mothers in all pharmacies in the Italian territory starting in September while supplies last.
CON AMORE, an extra cuddle from Rilastil and Fisher-Price to take care of mother and baby in themost important and delicate moment of their lives.


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