fbpx
Highlights | Industry News

LUISA RAMÌREZ JOINS DEAPLANETA ENTERTAINMENT AS FRANCHISE MANAGER

29 Sep - 2022

Tags from the story: DeAPlaneta, Luisa Ramìrez, POCOYO.

Luisa Ramírez has joined DeAPlaneta Entertainment as Franchise Manager. She will focus on driving international growth and increasing the potential of the extensive IP portfolio.

 Luisa Ramírez acted as Pocoyó (Zinkia Entertainment) Brand Manager for over a decade. She led expansion of the products derived from this hit pre-school series in Spain and around the globe, managed the merchandising department, steered over 20,000 products, and led the design and marketing teams, while also working closely on global commercial strategies to position and expand the property around the world.

 “DeAPlaneta Entertainment is one of Europe’s most internationally renowned companies. After over a decade as Brand Manager for Pocoyó, I hope to use my knowledge to serve the DeAPlaneta Entertainment portfolio and support the national and international expansion of promising brands such as: Milo, The Three Muskeeters,   or Gus, the Itsy Bitsy Knight.” declared Luisa Ramírez.

Subscribe to our newsletter


Read our last issue




MARVEL MISSION ARENA CONQUERS THE MARKET
MARVEL MISSION ARENA CONQUERS THE MARKET

The Marvel Mission Arena Trading Card Game created by Cicaboom is the flagship of a whole series of interesting licensed products. Marvel Mission Arena is the new collectible card game that combines the appeal of the world's best-loved superhero brand with an...

read more
C&A DROPS CHUPA CHUPS BEAUTY RANGE IN BRAZIL
C&A DROPS CHUPA CHUPS BEAUTY RANGE IN BRAZIL

Bel&eza C&A, the beauty division of C&A Brazil, has launched a range of bath and body products with Chupa Chups, Perfetti Van Melle. The collaboration wants to invoke the scent of Chupa Chups' classic strawberry lollipop, with a packaging reminiscent of...

read more