Luisa Ramírez has joined DeAPlaneta Entertainment as Franchise Manager. She will focus on driving international growth and increasing the potential of the extensive IP portfolio.
Luisa Ramírez acted as Pocoyó (Zinkia Entertainment) Brand Manager for over a decade. She led expansion of the products derived from this hit pre-school series in Spain and around the globe, managed the merchandising department, steered over 20,000 products, and led the design and marketing teams, while also working closely on global commercial strategies to position and expand the property around the world.
“DeAPlaneta Entertainment is one of Europe’s most internationally renowned companies. After over a decade as Brand Manager for Pocoyó, I hope to use my knowledge to serve the DeAPlaneta Entertainment portfolio and support the national and international expansion of promising brands such as: Milo, The Three Muskeeters, or Gus, the Itsy Bitsy Knight.” declared Luisa Ramírez.