Global brand licensing agency, Beanstalk has launched a new global trend reporting service that utilizes data, research and analytics to identify relevant consumer, marketing and retail trends that brands can leverage to innovate and grow their licensing programs.
Dubbed Beanstalk Cultural Intelligence, the new practice will evaluate trends across consumer behavior, category and channel growth, and emerging business sectors to pave a path to sustained evolution.
The new division formalizes Beanstalk’s pre-existing quarterly trendspotting program into a bespoke service offering that suits brands’ needs for staying hyper-current with consumer behavior, retail development, and industry trajectories.
“With the world growing and evolving around us, brands must be ready and nimble to implement innovation into their core business,” says Allison Ames, president and CEO, Beanstalk. “Beanstalk Cultural Intelligence will serve as a curated opportunity for brands to leverage and implement new trends and ultimately see long-term value and consumer affinity.”
Beanstalk Cultural Intelligence will be led by Todd Kaufman, VP, Strategy & Partnerships. A 15-year agency veteran, Kaufman oversees Beanstalk’s expansion into new service offerings that factor in all components of brand extension. In this role, he will work closely with Beanstalk’s regional offices in
Europe and Latin America to identify and evaluate market signals that can lead to growth.
“Beanstalk has always utilized trends to inform our client strategies,” says Kaufman. “In a world where the mechanics of our transactions are rapidly shifting, it is more important now than ever before for brands to be aware of what’s happening both at retail and within consumers’ homes today, tomorrow and the future.”