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Industry News

MERCHANTWISE NOW REPRESENTING MOOSE’S MAGIC MIXIES MIXLINGS ACROSS AUSTRALIA AND NEW ZEALAND

27 Sep - 2022

Merchantwise announced it is representing Moose’s Magic Mixies across Australia and New Zealand.
The incredible response to Magic Mixies has prompted Moose to accelerate a consumer products licensing programme for the smaller breed of the global phenomenon.

Moose’s Magic Mixies cast a spell across the toy industry last year, selling out at major retailers internationally and becoming a social media sensation.  From the highest grossing SKU in Moose history and number one Moose item globally to number four new property in the United Kingdom last year,  Magic Mixies has received a number of awards including TOTY for Creative Toy of the Year, Toy of the year in Australia, France and Spain, a National Parenting Award and has been listed as a Toy Insider Hot 20.

The brand continues to captivate the imaginations of children, with a magic-filled digital content series including an 11 minute Mini Movie and 6 x 5 minute episodes now available on YouTube.
Already nominated for collectible of the year at this year’s September TOTYS and topping hot holiday toy lists globally, Magic Mixies Mixlings is sure to recreate the magic of its enchanting predecessor.
Literally putting magic in the palm of children’s hands, each Mixling has its own magic cauldron that reveals its team and rarity by rubbing the gem.  With over 40 Mixlings to collect, there is plenty of magic to be made!!

Merchantwise confirmed Caprice will spearhead a cross category launch of apparel, accessories, bags, footwear, and homewares.  Further licensing opportunities for the brand are currently underway with consumer products slated for release from February in the new year.

“We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand.  A truly magical brand, Magic Mixies Mixlings is certainly enjoying great success across the globe and in the competitive digital space.  Together with Caprice we will deliver an extensive and appealing apparel range and are looking forward to the launch of consumer products from early next year which we are certain will experience the same success as the rest of the world,” said Merchantwise’s Managing Director, Kerryn McCormack.


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