After careful consideration, global brand licensing agency, Beanstalk, has selected children’s botanical education property, Bloomers Island, and accessory brand, Disliz, to receive consulting workshops as part of its Licensing Labs charitable promotion.
Celebrating Beanstalk’s 30 years in business, the complimentary consulting work offers these brand owners a unique opportunity to receive an evaluation of their existing licensing program, insights on how to improve its performance and establish new best practices, and recommendations on how to position the program for long-term success.
Bloomers Island, created by author Cynthia Wylie, is a book and activity series designed to teach and inspire young children about the world of gardening. The Licensing Lab workshop will analyze the property’s pre-existing licensing program and determine the best course of action for innovation and distribution.
Disliz, named after the Spanish words for design and happy or “diseño” and “feliz”, respectively, is a Mexico-based timepiece manufacturer that is known for its fashion-forward, licensed watches featuring entertainment properties such as Nickelodeon, Marvel and Garfield. The consulting work will be facilitated through the lens of Beanstalk’s Manufacturer Representation service offering, providing the Latin American company with insights into how to grow its existing licensing portfolio.
“We are thrilled to have chosen two brands that demonstrate great potential for growth through licensing,” says Debra Restler, SVP, Business Development and Marketing at Beanstalk. “We believe that the workshops for both Disliz and Bloomers Island will add value and help define their futures in the licensing industry.”
In exchange for the agency’s consulting work, the winning brand owners will be asked to donate an amount of their choice to UNICEF to aid in Ukraine’s relief efforts. The workshops will be conducted this Fall.