fbpx
Industry News

BULLDOG WELCOMES TAMAGOTCHI

20 Sep - 2022

Tags from the story: Bandai, Bulldog Licensing, Tamagotchi.

Launched in the 1990s, Bandai’s Tamagotchi became an overnight global sensation as it taught children how to care for a pet. The toy released in Japan in 1996 and was out of stock within a week due to unprecedented demand from consumers. Over the following year, 40 million units of the virtual pet were sold.

Over the last 25 years, Bandai has continued to create new generations of the pet, including licensed versions, such as the Hello Kitty Tamagotchi, the Pac-Man Tamagotchi and even a Star Wars version, bringing sales to date to an incredible 80 million.

As such a key part of pop culture over the last three decades, Tamagotchi provides the ideal addition to Bulldog’s carefully curated portfolio of brands. With its rich heritage and instantly recognisable branding, the agency will build a portfolio of hand-picked licensees to expand the world of Tamagotchi for consumers and the army of devoted fans.

Bulldog Licensing’s team will be exploring partnerships in a range of sectors, including publishing, apparel, homewares, gifts, stationery and more. Meanwhile, brand owner, Bandai will continue to introduce the Tamagotchi brand to new fans, while also delighting existing enthusiasts with a re-launch of the original Tamagotchi, as well as the new generation, Tamagotchi Pix.

Tamagotchi Pix allows users to interact with their Tamagotchi character in a whole new way, with a built-in camera and touch buttons to enhance the experience.

Rob Corney, Managing Director of Bulldog Licensing, commented: “A brand as iconic as Tamagotchi is a fantastic addition to our portfolio. The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme. We are really excited to present Tamagotchi to our best-in-class licensing partners and create a wider Tamagotchi world for consumers to enjoy.

We are proud of the continued success of Tamagotchi more than 25 years after its initial launch,” said Aâdil Tayouga, Director of Licensing and Business Strategy at Bandai Namco Europe. “Our toy line has been expanding and growing rapidly in the UK, with both younger and adult generations really being fond of Tamagotchi, which brings exciting licensing opportunities. We are looking forward to work with Bulldog Licensing to deliver more Tamagotchi to our consumers.

Subscribe to our newsletter


Read our last issue




ELASTIKORPS FIGHTER SERIES 2 BY CICABOOM IS COMING!
ELASTIKORPS FIGHTER SERIES 2 BY CICABOOM IS COMING!

Following the great success of the first series, Cicaboom will release the second series of their stretchable characters in the Nano and Maxy collections. In the summer 2022 the new stretchable series by Cicaboom invaded the Italian market with two new collections...

read more
DRAGON BALL SUPER – SUPER HERO
DRAGON BALL SUPER – SUPER HERO

It is the second movie in the Dragon Ball Super franchise and it’s been an immediate success, both in USA and Japan, registering a top box office of 20 millions dollars during the first week end of release. The movie is directed by Tetsuro Kodama with the supervision...

read more
KIDZ BOP Appoints Bulldog as Licensing Agency in the UK
KIDZ BOP Appoints Bulldog as Licensing Agency in the UK

KIDZ BOP, the #1 music brand for kids, has appointed Bulldog Licensing, one of the licensing industry’s leading agencies, as its official UK licensing agency. KIDZ BOP is a global family music brand that records today’s biggest hits, sung by kids for kids, and...

read more