Banijay Brands to Launch MasterChef Range of Kitchen Cookware and Appliances on Indian E-commerce Marketplace Flipkart. An extensive range of products will be available to millions of customers in India.
Banijay Brands, the commercial arm of international content producer and distributor Banijay, announced that it is set to launch an extensive new range of MasterChef products in the Indian market, through India’s homegrown e-commerce marketplace, Flipkart. The upcoming range, including pots and pans, kitchenware and small domestic appliances, will cater to the growing demand for quality kitchen cookware and appliances among millions of customers.
According to industry reports, India’s Small Kitchen Appliances market is expected to surpass USD 2 Billion by 2027, on account of the growing awareness about energy-efficient and eco-friendly appliances, and high technological advancements in small kitchen appliances.
Alice Bernardi, Director of International Brand Licensing at Banijay Brands comments: “E-commerce is an important growth area for us as a business, and we are thrilled to join hands with Flipkart who has a nuanced understanding of the requirements of their millions of customers. This knowledge combined with their pan-India supply chain, to help deliver products faster, makes them an ideal partner for us to extend our MasterChef offering to fans based in India.”
Hari Kumar, Vice-President, Large Appliances at Flipkart says: “As one of the most popular shows in India, MasterChef has attracted millions of viewers across the country. The launch of their cookware and kitchen appliances range on our platform enables us to offer the widest selection of products in an affordable manner to our customers. Flipkart, being a customer focused e-commerce marketplace, always endeavours to bring new and innovative products to our customers’ doorstep and we are hopeful the MasterChef range of products will be a big leap in that direction.“
Banijay Brands will showcase its extensive portfolio at this year’s BLE, 20–22 September, stand C130