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Highlights | Licensees Focus

CELEBRATING 40 YEARS OF E.T.

15 Sep - 2022

New products in toys, collectibles, apparel, accessories and more, plus the 4K Ultra HD release to commemorate the 40th anniversary of the beloved classic, E.T. the Extra-Terrestrial.

Universal and Amblin Entertainment are going interstellar to honor 40 years of one of the most beloved films of all time, E.T. the Extra-Terrestrial. Throughout the year, generations of fans around the world will be treated to all-new merchandise across a variety of categories, a re-release of the film in IMAX, retail exclusives, anniversary celebrations and more.

  • “E.T. is a classic film that has been a longstanding part of the cultural zeitgeist,” said Melissa Rodriguez, Vice President of franchise strategy for Universal Brand Development. “From treasured lines like ‘be good’ and ‘phone home,’ to the iconography of red hoodie sweatshirts and BMX bikes, the film has stayed present in our collective hearts and minds for 40 years. We’re looking forward to celebrating this classic story of friendship and adventure alongside many generations of fans, while also bringing new viewers into the fold through new products and offerings.

Tapping into the film’s iconography and memorable scenes, new merchandise is launching throughout the year; some highlights include:

  • Mattel is releasing three new offerings today: an Interactive E.T. plush – complete with red hoodie and bicycle basket packaging, inspired-by Hot Wheels character cars and Fisher Price Little People collectible figures – featuring E.T., Elliott and Gertie
  • TOMY is launching an adorable Toomies My Best Friend E.T. Interactive Plush and Pop Up E.T. The Extra-Terrestrial Action Game for kids
  • Perfect for your bicycle basket, Build-a-Bear (U.S.) is launching today an E.T. plush with light-up finger, the iconic red hoodie, as well as sound card with memorable phrases; each sold individually
  • Steiff has created a 13-inch, highly detailed, collectible E.T. plush wearing the iconic red hoodie; pre-order now on Steiff.com (U.S. and EMEA)
  • Give E.T. a forever home with Posh Paws (U.K.) cuddly soft toy
  • Funko is releasing nearly a dozen new Pop! figures, along with the E.T. The Extra-Terrestrial: Light Years from Home Game, and other Pop!-inspired apparel and accessories, including Loungefly mini backpacks and wallets
  • Basic Fun offers retro classics, such as an E.T.-inspired Speak and Spell classic educational toy, and E.T. Moon in My Room light that recreates the most iconic scene from the film while playing through the lunar phases; all available exclusively on Amazon.com and at Universal Studios theme parks
  • The Noble Collection offers high-end collectibles for the whole family, including variations of E.T. in plush form, a detailed E.T. BendyFig, and an intricately crafted Toyllectible Treasure diorama inspired by the iconic flying bicycle scene; available on NobleCollection.com
  • Bring E.T. home for the holidays with a Hallmark (U.S.) ornament featuring light and sound, and itty bittys mini plush
  • Ravensburger is showcasing classic film iconography through puzzles
  • The publishing program includes formats for all ages:
  • Kuwahara created the BMX bicycle that Elliott rides in the film, and this year they are re-releasing that bicycle in celebration of the anniversary
  • Numskull’s new Power Idolz (U.S. and U.K.) wireless phone charge combines the film’s original VHS case design with E.T.’s adorable arms and legs; available on Numskull.com
  • Cakeworthy (U.S.) offers out-of-this-world apparel and accessories, including a PJ set, mini backpack and “E.T. Phone Home” flannel overshirt
  • Taking inspiration from pop culture moments on and off screen featuring the beloved E.T., RSVLTs creates fun prints for men’s button-down shirts
  • In Europe (and available to ship to the U.S.), Maison Labiche has beautifully embroidered E.T. and film-inspired phrases onto apparel and hats for the whole family
  
  • Earlier this year Janie & Jack (U.S.) launched a children’s apparel collection; Mini Rodini (U.S. and EMEA) launched their 2nd apparel collection for children; H&M kids (U.S. and EMEA) have on-trend tees and sweatshirts for little E.T. fans
  • For the tiniest generation (and their parents), Cribstar (U.K.), Sleep No More (U.K.) and Cotton On (AUS) have adorable infant and toddler apparel
  • Relive the adventure and magic of one of Drew Barrymore’s most beloved films with a timeless eyeshadow palette by Flower Beauty, launching late October at CVS and Kroger stores, and ULTA.com
  • Eco-chic beauty brand, LaPierre Cosmetics (U.S.), has created an E.T.-inspired nail lacquer – a dark, interstellar metallic green called “Phone Home” – launching November 1st on LaPierreCosmetics.com and in Macy’s stores
  • Pets can join the celebration as Fetch for Pets (U.S.) will introduce an all-new E.T. line of adorable dog costumes, sweatshirts and bandanas
Universal Pictures Home Entertainment will be re-releasing the film for the 40th anniversary on home entertainment platforms, including 45 minutes of brand-new bonus features; own it on 4K Ultra HD, Blu-ray™ and Digital October 18, 2022. Follow the conversation on social using #ET40th as well as the official fan page @E.T.Movie on Facebook.

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