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Licensees Focus

LEVISSIMA LAUNCHES THE ISSIMA BY TRUDI LIMITED EDITION

13 Sep - 2022

Tags from the story: Levissima., Stelvio National Park, Trudi.

The animals of the Stelvio Park become the protagonists of Issima water bottles and a new collection of plush toys by Trudi: a limited edition that sensitizes the little ones to respect for biodiversity, nature and its inhabitants.

Levissima with Issima, the bottle of mineral water designed for the little ones, takes a further step forward in support of biodiversity and launches a limited edition with Stelvio National Park and Trudi, the Italian company producing among the most world famous plushes, which has always focused on the world of children, their well-being and their environment. The protagonists of the limited edition are the animals of the Stelvio National Park, one of the most important parks in Italy and Europe as well as the place where the Levissima mineral water gushes out.

Giorgia the prudent and fast white hare, the silent and soft Eagle Owl Ricky, the sensitive and playful wolf Ernesto, the sleepy in the winter and hungry in the summer marmot Frida, the greedy and forgetful Otto the red squirrel, the clever and brave fox Enrica: the protagonists of the limited-edition join Levissima, not only to remind children of the importance of hydration and the value of mineral water, but above all, to teach the importance of protecting biodiversity and understanding its inestimable value from an early age.

In fact, as part of this project, Levissima gives consumers and children the opportunity to immerse themselves in the fascinating world of some of its protected species. On the label of the 6 bottles it is possible to scan a QR code to view a dedicated web page, from which to access information on the animals, on the activities of the Park, as well as illustrative cards and interactive games. Thus, adults and children can have fun and at the same time learn the characteristics and importance of each animal, as well as the need for its protection.

The special bottle in 33cl format is specially designed for children and is practical to take anywhere to quench their thirst with unmistakable lightness. The drip cap, which allows you to maintain all the purity of Levissima water and its fresh and mountain taste, guarantees its taste, hygiene and safety, without the risk of the bottle opening if the backpack is shaken or yes.

In addition, the same soft toys depicted on Issima themselves also give life to a real collection: a new set of Trudi soft toys in collaboration with Levissima dedicated to some of the protected species of the Stelvio Park and packages with 100% recycled plastic padding in the realized ‘optics to protect and save the planet even more and to encourage the recycling process. The collection will be distributed during the event at the Stelvio National Park and can be purchased on the Trudi website at the link STELVIO.

In particular, the fee paid by Levissima to the Stelvio National Park for this specific project helps the ecosystem to maintain its vital balance: the Stelvio National Park, in fact, will allocate the amount received for the financing of its institutional activities, including to which the assignment of scholarships for research on the biodiversity of two protected species of the Stelvio National Park, the Wolf and the Bearded Vulture.
From the aspects of disclosure for children to the creation of stuffed animals, the collaboration is part of Regeneration – the brand project that arises from the origins of the brand, in Valtellina and on the slopes of the Stelvio National Park – with which the company is together proposes to help the creation of resources of a world in which natural resources are used in a shared and responsible way to create a positive impact, promoting sustainable lifestyles and projects aimed at reducing the ecological footprint of plastics.


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