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Highlights | Licensees Focus

PANINI BRAND LICENSING PROGRAM LANDS IN BRAZIL

7 Sep - 2022

In the near future, a broader range of licensed products from Panini will be available in the Brazilian market.

This is the first result of the representation agreement signed between Panini S.p.A. and Vertical Licensing, the designated agency representing the Panini Brand in the territory.
Panini LuggageFour deals were closed and a few other already under negotiation will bring Panini licensed products to Brazil from mid-2022.
Grupo Dass, one of the biggest sportswear and sporting goods company in Latin America, will develop a Panini collection of apparel and accessories with the brand Umbro. The collection will feature a wide range of items such as shirts, pants, sneakers and bags, and will be launched in Brazil and Argentina in November.
Festcolor, company specialized and leader of the party goods market, has launched in July a dedicated Panini party kit with more than 60 items varying from balloons, flags and decorative supplies. A colorful and joyful line for a Panini birthday experience.
Panini FootballOfner, a company specialized in manufacturing sweets, snacks, chocolates and ice cream, being also a reference for introducing remarkably perfect packages ideal for gifts, will launch a promotion with a gift-with-purchase mechanic, gifting Panini branded footballs with 4 different exclusive designs. The promotion is set to launch in September.
Owned by the largest company in the sector of luggage repair in Brazil and with 100% of its products made by recycled plastic bags, Kameleon is also a new Panini licensee in Brazil for bags and travel bags, which will be available by the end of August.
Moreover, the representation agreement with Vertical Licensing has been renewed with the aim to increment and widen the presence of Panini merchandising products in Brazil.

For more information:
https://licensingout.paninigroup.com/
https://www.verticallicensing.com.br/panini


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