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Industry News

ZAG SIGNS BORN LICENSING TO REPRESENT MIRACULOUS

1 Sep - 2022

ZAG has signed an agreement with Born Licensing, a brand licensing agency focused on licensing for the purpose of advertising and marketing, to represent the company’s flagship property, Miraculous™ – Tales of Ladybug and Cat Noir.

Founded in 2014 by David Born, Born Licensing works with owners of intellectual property and advertising agencies to utilize character licensing in advertising campaigns. Brands can incorporate well known characters into their advertising strategies that will bring instant recognizability and positive associations. Born Licensing will be representing Miraculous for this purpose on a global basis.

Born Licensing has done a tremendous job licensing fictional characters to engage and connect with audiences,” commented Hyde Schram, Vice President, Global Partnerships at ZAG.  “Guided by their innovative and creative approach to brand building and partnerships, we look forward to connecting with highly established brands whose missions complement the empowering and inspirational values of Miraculous.” 

We are excited to add Miraculous to Born Licensing’s strong portfolio of represented characters and IP,” added David Born.  “As we continue to broaden our focus to new markets, it’s critically important that we are representing properties that have global appeal. We are confident that advertising agencies and their clients from all over the world will be eager to find ways to incorporate Miraculous into their upcoming campaigns.

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series will debut this fall, followed by the highly anticipated $US100M+ animated feature to be supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe across numerous consumer products categories.  With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 400+ million plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date.   Miraculous is the winner of 29 awards and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.


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