fbpx

Industry News

MERCHANTWISE APPOINTED AUSTRALIAN AND NEW ZEALAND LICENSING WILDBRAIN’S SUB-AGENT

24 Aug - 2022

Tags from the story: Merchantwise Licensing, WildBrain CPLG.

Australia’s Merchantwise has been appointed as the Australian and New Zealand sub-agent for WildBrain’s impressive portfolio of brands.

Merchantwise will work closely with WildBrain’s leading licensing agency, WildBrain CPLG, to capitalise on exciting licensing partnerships across Australia and New Zealand to further build upon each brand’s unique profile and presence in Australia.

Strawberry Short Cake

Licensing opportunities will be sought and secured with  partners across a variety of categories, including apparel, collectibles, homewares and promotions.

We are beyond thrilled to be representing WildBrain’s incredible portfolio across Australia and New Zealand. Known the world over for iconic brands like Strawberry Shortcake, Teletubbies, In the Night Garden and Inspector Gadget, WildBrain truly is home to some of the most loved kids and family properties.  We can’t wait to create and develop strategic licensing partnerships in the two markets,” said Merchantwise’s Managing Director, Kerryn McCormack.

Maarten Weck, EVP & MD, WildBrain CPLG added, “Merchantwise’s expertise and knowledge in these regions makes them an ideal partner for us to continue to grow the presence of our beloved WildBrain brands. There is significant opportunity to connect with both new and existing fans across our portfolio and we’re looking forward to building impactful consumer products partnerships”.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more