Brand extension agency Asembl has partnered Streets’ childhood favourites – Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice – together with Australia’s favourite home fragrance, candle and oil diffuser specialist, dusk for a dreamy creamy fragrance range.
Launched this August in dusk stores across Australia, the range of products include candles, MoodMist fragrant oils, tealights and melts. It is the very first time these childhood favourites have been reimagined through fragrance.
The range is supported in dusk stores and online with branded point of sale and an extensive marketing campaign. It includes an assorted 10 tealights pack, assorted 4 melts pack, two and three wick candles, as well as 50ml MoodMist fragrant oils.