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Highlights | Licensees Focus

CRAYOLA AND CASELY ANNOUNCE PARTNERSHIP NEW LINE OF BOLDLY COLORED PRODUCTS

3 Aug - 2022

Tags from the story: Crayola, DTC Casely.

A new collection of tech accessories with designs influenced by the brand that embodies color

Crayola and Brooklyn-based DTC retailer Casely announced their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color.

The collection features several types of tech accessories, including uniquely designed phone cases influenced by the iconic look of Crayola’s art tools—crayons, colored pencils and markers—that bring the collection to life. Products are released on Aug. 1 and available at getcasely.com/collections/crayola.

The product line embodies the imaginative spirit of both companies and echoes the Casely mantra to “Live Bold”.

“Growing up in a household that celebrated creativity meant Crayola was always a staple in our home. Whether it was painting a chalkboard wall in my room or doodling elaborate birthday cards for my friends, Crayola products were at the center of just about every project I can remember,” said Casely co-founder and designer, Emily Stallings. “Working on this project transported our team back to the days where there was no shortage of imagination. We hope this collection can do the same for our customers and reconnect all of us to that feeling of unrelenting creativity and fun.”

“We’re excited to partner with Casely on an artistic line of products that consumers use every day,” said Warren Schorr, Senior Vice President, Business Development, Global Licensing and Experiences, Crayola. “These vibrant tech accessories will remind consumers to live colorfully.”

In line with the launch, Casely will offer a new discount for teachers and educators that can be used for any product available on its website.

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