fbpx

Highlights | Licensees Focus

MULTI-BRAND DEAL BETWEEN THESOUL PUBLISHING AND BUNMO LAUNCHES WITH 5-MINUTE CRAFTS E 123 GO!

2 Aug - 2022

Tags from the story: BunMo, TheSoul Publishing.

The digital-first studio partners with the digital-first toy company to release consumer products that place their globally-recognized brands into the hands of fans

TheSoul Publishing and BunMo unveiled a line of toys from their multi-product deal between the digital-first studio and digital-first toy company. The product includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available starting on the BunMo Amazon store.

Harnessing the global reach of their brands’ hundreds of millions of social subscribers, TheSoul will seamlessly incorporate BunMo’s first licensed product line into upcoming 5-Minute Crafts and 123 GO! content.

“This is more than just a standard licensing deal,” said Patrik Wilkens, Vice President of Operations at TheSoul Publishing. “We’re also approaching this as a marketing partnership. TheSoul has a massive global reach and the unique ability to create natural, next-level product placements, while BunMo is an industry leader with extensive experience selling high quality sensory and fidget toys. By combining our strengths, our partnerships will connect our audience with our merchandise in ways no digital-first content creator has ever done before.”

Known around the globe for its positive, fun and quirky crafts, 5-Minute Crafts, is the world’s top DIY brand and the only channel to consistently rank among the top ten on both YouTube and Facebook. Igniting a creative spark on a daily basis by offering viewers clever solutions to everyday problems, 5-Minute Crafts – which is available across 20 languages – reaches 300M+ combined YouTube subscribers, 20M+ combined TikTok followers, 55M+ Instagram subscribers,  and just became the fifth most followed Facebook page in the world.

Featuring easy makeup and fashion hacks, lighthearted pranks and funny observations. 123 GO! delivers entertaining and positive videos about everything trending right now. The teen-popular brand has 200M+ cross-platform social media subscribers and last year garnered 200B+ minutes viewed on YouTube and 2B+ views on TikTok.

“This is a true collaboration. We are incredibly excited to be working in partnership with TheSoul Publishing on their expansion into the world of merchandise. As this is BunMo’s first licensing agreement, we cannot wait to explore the huge marketing potential that TheSoul’s social reach and audience insights bring. We are confident that the compelling new products will replicate both the fun creative experience of 5-Minute Crafts and the endless entertainment of 123 GO! in a way that resonates with U.S. consumers,” said Shane Eddison, CEO of Bunmo.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more