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Highlights | Retail

ZAG PARTNERS WITH SCHREIBER FOODS TO BRING MIRACULOUS BRANDED LOW FAT YOGURT SMOOTHIES TO WALMART STORE

1 Aug - 2022

Launching in stores this summer, Miraculous is the first licensed character to appear on Walmart’s popular great value yogurt Smoothies

Award-winning global independent animation studio ZAG has signed an agreement with Schreiber Foods to bring the globally popular superheroes from the worldwide hit animated series Miraculous™ – Tales of Ladybug and Cat Noir, to Walmart stores across the U.S.  Ladybug and Cat Noir are the first licensed characters to appear on Walmart’s Great Value Low-Fat Yogurt Smoothies. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.

Available at Walmart stores across the U.S. this summer, Miraculous fans can enjoy two Great Value yogurt flavors, Strawberry Carrot Beet and Orange Mango Carrot, a naturally flavored and healthy snack that is ideal for school lunches, family road trips, camping, and more. Walmart’s Great Value private brand provides families with affordable high-quality grocery and household consumable options.

“In the coming-of-age Miraculous superhero TV series, our leading characters–Marinette and Adrien–are everyday teens with real fears, feelings, and challenges, and are learning about loving themselves and finding their true powers, just like most children across the U.S.,” commented Julian Zag. “We’re delighted that Schreiber Foods and Walmart are harnessing the superpowers of Marinette and Adrien’s alter-egos, the globally beloved Ladybug and Cat Noir, to bring tasty and healthy treats to families across the U.S.”

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years.  Available in over 120 countries, season five of the series will debut this fall, alongside the highly anticipated $US100M+ animated feature to be supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe across numerous consumer products categories. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 300 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date.   Miraculous is the winner of 27 awards, and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.


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