Varied arts and crafts products will reflect vast appeal of internationally popular brand
Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced that it has awarded a licence for the character brand and international phenomenon Gorjuss on behalf of brand owner Santoro Licensing to Multiprint srl, a producer of stamps and colouring accessories for kids from pre-school to teen and tween.
The Gorjuss licence will see the brand appear on boxed sets of wooden/rubber stamps for arts and craft sold together with various combinations of colouring accessories including ink stamps, markers, crayons and pencils. The market launch will be in the first quarter of 2023. The range will be available at multiple retail outlets and bookshops to major stores.
The Multiprint range will reflect the enormous appeal of Santoro’s colourful Gorjuss brand, which is based on imagery featuring sweet, stripey-socked girls with big hearts.
With over 400 characters to choose from, Gorjuss fans know there is a Gorjuss girl for every mood. The brand’s enormous emotional appeal, quiet nostalgia and thought-provoking sentiments have made it a retail phenomenon and a brand that girls and young women have embraced in more than 90 countries.
The news of this signing comes hot on the heels of newly signed licenses in Italy for Epiphany confectionery and gifting, greeting cards and children’s rainwear and footwear, underlining the endearing and relatable quality of Gorjuss, along with its established commercial success
UK based Santoro is a multi-brand design house creating covetable gifts, stationery and lifestyle products, many of which have inspired noteworthy brands and successful licensing programmes. Santoro’s latest, highest-profile character brand is Gorjuss. Internationally described as a retail phenomenon, Gorjuss is currently in its 13th year and its enormous popularity is still growing.
Gorjuss has vast licensing potential in the Italian market, where Mondo is particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.