Chefclub and Pluto TV are pleased to announce the launch of a standalone Chefclub channel in France
Chefclub, the world’s leading food-themed entertainment brand, and Pluto TV, the global leader in free ad-supported streaming television (FAST) service, are pleased to announce the launch of a standalone Chefclub channel in France. The partnership comes on the heels of Chefclub’s debut on Pluto TV’s channels in the US, Latin America, Spain and the UK in April this year.
Philippe Larribau-Lavigne, Paramount’s Country Manager for France said : “We are very happy to launch Chefclub on Pluto TV. Cooking and lifestyle are popular genres among our audience and Chefclub’s world-renowned brand and content will be a great addition to our service. This exciting partnership with Chefclub arrives with Pluto TV reaching 100 channels in France, which shows the ever-growing interest of audiences for quality entertainment, all for free.”
Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented, “We are very proud to be a part of Pluto TV’s growth in Europe, starting here in our home territory of France. This collaboration is a key step in our strategy to build FAST partnerships around the world, and eventually establish our own channels in major territories like the US, where we have a huge following and viewership.”
The Emmy Award-winning Pluto TV is the leading free streaming television service delivering hundreds of live linear channels and thousands of titles on-demand to a global audience of 68 million monthly active users. In France, the service offers 100 channels curated for French viewers, including acclaimed movie classics, genre films, popular soap operas, vintage series, off-beat entertainment shows, cult anime, kids’ favorites, generational sitcoms and much more. Pluto TV in France is available without registration or subscription.
The Chefclub channel features a wealth of entertaining content, with tasty and gourmand shows like “It’s Burger o’clock”, “Show chocolate”, “Pasta la vista baby”, and more.
The agreement with Pluto TV France follows several strategic moves by Chefclub into streaming, FAST and linear platforms: in April it partnered with Pluto TV in the US, LatAm, Spain and UK to stream 100 hours of food content in both English and Spanish; and a first animated series starring the popular Chefclub Kids animated mascots is in development. Chefclub is also expanding its “Food and Family” catalogue with exclusive new content and IPs produced in its studio, for distribution on all major digital, mobile, and streaming television platforms across the globe.
Since its launch in 2016 Chefclub has become the No. 1 food-themed entertainment brand in the world with an unparalleled level of success: it gathers 100 million followers and generates 2.5 billion global views a month (almost half in the US). on social media; streams on its own proprietary channels as well as FAST and Social platforms; has licensing agents in the UK, Germany, Spain, Portugal, Italy, China, and Benelux; a D2C and D2R consumer product business; a publishing division with 700,000 books sold to date; and three Licensing International Awards for Best Digital Brand in France (2021, 2019) and Germany (2021).
Pluto TV is available without registration or subscription on all screens (TVs, smartphones, tablets and PCs) on browser at www.pluto.tv, on Apple TV, Android TV, Amazon Fire TV, Chromecast, Roku; PlayStation™ Store, Xbox consoles, Windows PCs; on Samsung, LG and Hisense connected TVs, as well as via iOS and Android Apps available on Apple Store and Google Play.