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SLAP HAPPY CARTOONS AND ANDREWS MCMEEL ENTERTAINMENT ANNOUNCE PARTNERSHIP FOR HEART OF THE CITY

19 Jul - 2022

Cartoon adventures of Heart and her friends have ‘vast potential’ across multiple formats

Vancouver’s Slap Happy Cartoons has announced a partnership with Andrews McMeel Entertainment, a division of global media company Andrews McMeel Universal, to develop Heart of the City, the popular newspaper, web and book-based property.

The Heart of the City comic strip debuted in newspapers in 1998 and is syndicated by Andrews McMeel Syndication in both newspaper and web format. Today it appears in 50 newspapers and news sites across the US, Canada, and a number of other countries including India, the Netherlands and Trinidad.

Andrews McMeel Publishing released the first Heart of the City book collection, Heart Takes the Stage, in May 2022 to strong reviews.   

Heart of the City tells the story of Heart, a girl with big dreams and a love of drama, who lives with her mom, Addy, in Philadelphia, and has always had the support of her best friends Dean and Kat.

The strip has enjoyed a strong following since it first appeared, when it was originated by award-winning cartoonist, writer and animator Mark Tatulli. In 2020, he handed the story over to acclaimed cartoonist and editor  ‘Steenz’. Steenz developed a new storyline in which Heart and her friends were a few years older – she is now 11 – but she’s still the same Heart: energetic and funny, with a pronounced weakness for celebrity fads and an obsession with mega-stardom.

This rejuvenated Heart of the City, which combines familiar characters and situations with new arrivals and the preoccupations of a tween cast, has enjoyed a strong reception, both as a comic strip and the recently-released Heart Takes the Stage. Publishers Weekly praised the book as “a hilarious modern update”, noting that “the compact stories each pack a punch”, and, “Steenz’s deadpan humour artfully paints a madcap adventure through middle school’s highs and lows.”

The character and her story clearly have strong potential in other formats. The target audience for Heart and her adventures – 6-11-year-olds and families – is a large one, and the diverse characters are very appealing: kind, funny, a bit chaotic and slightly eccentric, though their day-to-day challenges – maintaining friendships, trying to be popular and occasionally focusing on schoolwork – are highly relatable for most youngsters – and their parents.

Now, Slap Happy Cartoons is joining forces with Andrews McMeel Entertainment to look at the next stage for a property which both companies believe could be successfully adapted to other media.

Josh Mepham, Partner and Director of Development at Slap Happy Cartoons, says, “Heart of the City is a cartoon that has established itself as a big favourite with online and newspaper readers since 1998 and has successfully reinvented itself for the 2020s without losing the wit, fun and spirited characters its audience has grown to know and love. Today in the hands of the very talented Steenz it has underlined its promise and is ready to expand its reach.”

Bridget McMeel, Executive Producer, Andrews McMeel Entertainment, says: “The positive response to the successful handover of Heart and her story from Mark to Steenz has been enhanced by excellent reviews for Heart Takes the Stage. This is a character and storyline with vast potential in multiple formats. We’re looking forward to working with Slap Happy on taking Heart’s adventures to an even bigger audience.”

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