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Licensees Focus

RHS AND SURFACE VIEW LAUNCH NEW PRINTS FOR CHILDERN’S MARKET

19 Jul - 2022

New collections can be adapted for bespoke interior decoration in bedrooms or play areas

Continuing its successful partnership with online interiors brand Surface View, the Royal Horticultural Society (RHS) has announced the launch of a new collection of flora and fauna-themed prints that can be used for decorating children’s bedrooms and play areas.

The prints are based on specially created designs from the RHS children’s style guide, which develops exciting designs inspired by artwork from the RHS Lindley Collections, the world’s finest collection of botanical art. The Surface View service allows the prints based on these designs to be customised, cropped and scaled to customers’ exact specifications to illustrate a wide range of home interior products, from murals, canvases and wall hangings to ceramic tiles and much more.

There are three collections in the Surface View RHS children’s range: the vibrant, colourful and eye-catching I Bug You collection, full of fun and playful insect-inspired imagery; Flower Power, a classic and timeless collection of patterns and floral placements driven by the love of plants; and Trees & Leaves, which again takes its inspiration from nature with classic foliage and quirky woodland prints.

These designs work wonderfully with existing furniture and décor pieces to create a fresh feel in a child’s bedroom or play area on art prints, roller blinds, wallpaper murals or other decorations. All three collections are available now at the Surface View website.

These new prints join the existing highly successful Surface View RHS collections for the adult market: Floral Illustrations & Studies; Gardens; and Fruit and Vegetable Illustrations & Studies, again inspired by the RHS Lindley Collections.

The Surface View offering was launched when the company’s founders realised that vintage etchings and prints could be customised using modern technology to provide interior decoration to create totally unique, bespoke wallpaper murals, ceramic tiles, blinds, art canvases, art prints, wall hangings and more.

Customers simply select a product, specify the finish, choose an image, then zoom, crop and customise dimensions for a unique, made-to-measure product. The items are manufactured in the UK and delivered globally.

Surface View, says: “Once again the vast store of delightful RHS botanical artwork has inspired some truly glorious additions to the Surface View catalogue. These three collections make excellent use of the RHS Children’s Style Guide; I am certain that these fun, colourful prints will delight children everywhere.”

Cathy Snow, Licensing Manager at RHS, adds: “The Surface View concept is simple but extremely effective. It also makes wonderful use of the RHS Children’s Style Guide to produce collections that are colourful and fun and that also aims to inspire a love of gardens and nature.”

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