Licensees Focus


19 Jul - 2022

Tags from the story: JOSMO SHOE Corp., MERRYMAKERS, PETE THE CAT.

MERRYMAKERS announces a shoe partnership with industry leader JOSMO SHOE Corp. for PETE THE CAT

MERRYMAKERS announces a shoe partnership with industry leader JOSMO SHOE Corp. for a line of design-forward PETE THE CAT toddler-to-kids shoes.  

“We’re thrilled to add JOSMO’s team of marketing pros and creatives to the PETE THE CAT  program!” said Clair Frederick, President of MerryMakers, Inc. “Initial designs are right on target and  convey PETE THE CAT’s feel-good vibe while offering quality and value. Kids will love to follow the  footsteps of PETE THE CAT by dancing, jamming on the guitar, painting, skateboarding, and going to  the moon in these shoes. 

“The latest designs are bright, innovative and capture what the PETE THE CAT stands for: creativity,  independence, openness, adventure and GROOVINESS!” 

Sammy Esquenazi, owner of JOSMO, adds “We are so excited about this new partnership! We are  pushing full speed ahead with plans to deliver product for Q1 2023. It’s going to be awesome!”  

JOSMO joins a vibrant program of PETE THE CAT consumer goods led by: 

  • CHILDREN’S APPAREL NETWORK whose tees, playsets and sundresses are show-stoppers (currently at Target). 
  • EDUCATIONAL INSIGHTS whose line of well-designed educational and fun products enhance  all aspects of the brand; 
  • JAY FRANCO whose bedding line, currently residing on an endcap at Target, will expand to  include a full bedding suite; 
  • RASHTI & RASHTI whose boy and girl toddler PJ designs are currently selling well in Target  and beyond; and 
  • UNIVERSITY GAMES whose PETE THE CAT games and puzzles lead their Briarpatch  division. 

Retail conversations are ongoing with specialty and mass chains nationwide. 

PETE THE CAT is featured in a robust, 50-title, children’s publishing line from HarperCollins. The  book series has more than 75 MILLION copies in print since initial publication in 2010. 

PETE THE CAT’s musically-driven, super-funny animation is streaming on amazon prime video; the  animation is produced by Jeff “Swampy” Marsh and features voices by Elvis Costello, Diana Krall, and  Jacob Tremblay. 

PETE THE CAT original artwork is exhibited in galleries and collected by avid enthusiasts worldwide. 

MERRYMAKERS, INC., established in 1994, represents Dav Pilkey’s DOG MAN and CAT KID, Raul  the Third’s !VAMOS!, Brad Meltzer and Christopher Eliopoulos’ ORDINARY PEOPLE CHANGE  THE WORLD, BISCUIT THE PERFECT PUPPY, and THE DAY THE CRAYONS QUIT, in addition to PETE THE CAT. MerryMakers also designs, manufactures and distributes a gift line based on  bestselling and classic children’s books, museum collections, and historical figures. For more  information, see www.merrymakersinc.com

JOSMO SHOES, a more than 30-year-old company based in New York, offers an extensive list of  brands: Laura Ashley, Avalanche, Beverly Hills Polo Club, Kensie, Badgley Mishka, and others. JOSMO is the one stop shop for kids’ shoes on the market today. 

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