Highlights | Licensees Focus


19 Jul - 2022

Cath Kidston collaborate with The World of Peter RabbitTM to celebrate the infamous Rabbit’s 120th birthday through a limited  edition, hand-drawn, collection

In celebration of the 120th anniversary of Beatrix Potter’s The Tale of Peter Rabbit, Cath  Kidston are delighted to introduce a collaboration with The World of Peter Rabbit™.  Developed under licence from Penguin Ventures (on behalf of Peter Rabbit brand owners  Frederick Warne & Co.) this unique collection of hand-drawn illustrations and story-telling  prints combine heritage with artistry. Witnessed across bags, clothing, home and children’s,  the collection continues to showcase the brands dedication to their ‘Cath Cares’ initiative  with organic cotton being utilised for tea towels and aprons.  

Cath Kidston’s print design team were inspired by Beatrix Potter’s life as an artist, scientist,  painter, and author. Each print created lovingly embraces Beatrix Potter’s sketches from this  classic story, originally drawn in letters to her friend and former governesses’ young son, plus  other cherished characters, and stories, including The Tailor of Gloucester and Jemima  Puddle-Duck.

Mr. McGregor’s notorious garden comes to life with hand-drawn botanicals and vegetables, woven amongst Beatrix Potter’s most beloved illustrated characters.  

Also to be found are hidden notes of Cath Kidston’s own print heritage, such as a newly drawn take on their archive mushroom – a subtle way to gently marry worlds through artistry. The Garden Ditsy print is a rich tapestry of story, character and colour that is witnessed across all categories. 

After a long afternoon of mischief in Mr. McGregor’s garden, Peter and his sisters fell fast asleep against the cabbages inspiring the Sleeping Bunnies print that is featured on nightwear and children’s. Carrying the authenticity of Beatrix Potter’s hand-drawn illustrations against a soft, nostalgic palette that compliments the iconic blue of  Peter’s jacket. 

The Tailor of Gloucester print weaves through the Summer narrative ‘Love Sewn Into Every Stitch’ with cherished characters from Beatrix Potter’s stories. Here,  he Tailor of Gloucester is offered a helping hand to finish a waistcoat for a customer by the grateful mice he saved from his cat. Find them busily sewing the hand drawn stitch lines into the print, too, where the archive ditsies look to have been embroidered and cross stitched, each line crafted by hand. 

To celebrate the 120th Birthday of one of Britain’s most  treasured children’s stories, Cath Kidston’s print team explored Beatrix Potter’s original line drawings and  llustrations from the very first breath of Peter Rabbit. Originally drawn in letters to her friend and former governess’s ailing son Noel – Flopsy, Mopsy, Cotton-Tail and Peter – plus all their misadventures – were born as notes of love to bring him joy. For the ‘Dear Noel’ print, Beatrix Potter’s words and drawings were thoughtfully and considerately given new life. 

It is the synergy between these classic tales and the Cath Kidston brand that allow for a truly  authentic partnership of artistry and heritage, witnessed through the dedication to detail that  offers the consumer an authentic collaboration. The Tailor of Gloucester print which weaves  through the brand’s summer narrative of ‘Love Sewn into Every Stitch’ as The Tailor of  Gloucester is visibly stitching the print together perfectly illustrates this alongside the  imagination and storytelling of which Cath Kidston’s print design team are entrenched.  

Holly Marler, Creative Director of Cath Kidston, said, “It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is  a real pleasure. It reminds me of my childhood and when my children were small, to evoke  these fond memories and nostalgia is really important to our brand and makes our print  narrative really passionate and purposeful. Watching each of these characters come alive in  Cath Kidston’s landscape and celebrating Beatrix Potter’s craft was truly an honour.” 

David Sprei, Commercial Director, Penguin Ventures said, “We were delighted to collaborate with Cath Kidston again and to see this beautiful collection  launch during the 120th birthday celebrations for Peter Rabbit. Cath Kidston have brought  Beatrix Potter’s classic character to a contemporary audience through their exquisite  craftmanship and narrative-led design. We can’t wait to see the response to the collection  from customers and fans alike.” 

Launching both online and in store in the brand’s flagship store in Piccadilly on July 25th, this  detailed collaboration is offered across all of Cath Kidston’s product categories from  homeware to apparel, inviting everyone to celebrate some of literature’s most iconic  characters this Summer.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!


Uplift Games and WowWee are announcing a new global licensing partnership to bring digital pets to life in the real world with the all new Adopt Me! x Fingerlings. Debuting at the 2024 Licensing Expo in the Uplift Games booth, the line features two must-have pets from...

read more

Monster Jam has appointed Beanstalk to grow its consumer products and licensing program. As the licensing agency for Monster Jam in Europe and the Middle East for consumer products, services and experiences, and globally for video game crossovers, Beanstalk will...

read more