Leolandia announces a partnership with the iconic Playmobil brand
Leolandia, a theme park 30 minutes from Milan attended each year by an average of 1.2 million visitors from Italy and abroad, consolidates its ‘family oriented’ positioning and announces a partnership with the iconic brand Playmobil, which has accompanied the games of entire generations of children in Europe and around the world since 1974.
The agreement was signed in Leolandia, during a convention of Playmobil’s Italian sales force, and envisages a synergic collaboration on several fronts, with the aim of realising a cross-promotion and creating new contents for the ‘kids’ segment.
