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Highlights | Industry News

RACHEL ZOE ANNOUNCES NEW LICENSING PARTNERSHIPS

15 Jul - 2022

Global fashion athority and entrepreneur to grow presence in categories across home, interior design, baby, intimates, activewear and more

Global fashion authority and entrepreneur Rachel Zoe announces an exciting lineup of new licensing partnerships as she expands her brand into categories that include home, interior design, baby, intimates, activewear, and more. Joining her current portfolio of licensing partners that include Aldo, ACCO Brands, Modo, and The Premiere Group, Zoe’s 2022 expansion features partnerships with Azzure Home, Berkshire Fashions, Brewster Home Fashions, Bloomin Baby (a division of GMason), K&Y, Keeco, and Reunited Apparel. An integral part of building out Rachel Zoe’s strategy, UTA’s Venture’s and Licensing division has assisted in brokering many of the deals.

“My mission is to empower and inspire style and glamour that is both accessible and attainable for all areas of life, and I am beyond thrilled to announce these partnerships in new and exciting categories for our brand and community,” said Zoe. 

NEW 2022 LICENSING PARTNERSHIPS

Azzure Home –  Unveiling this fall, Zoe’s collection with Azzure Home will include Tabletop, Picture frames, Storage and Organization, Feeding, Paper party, Gift wrap, and more, all in Rachel’s signature aesthetic.

Brewster Home Fashions – Having recently launched in spring of this year, the collaboration with Brewster Home Fashions’ WallPops! showcased six stunning wallpaper designs, each inspired by Zoe’s enduring love of animal print, metallics, and deco-inspired motifs.

Berkshire Fashions – Launching this fall, the collaboration will include socks and hosiery, ruanas, cold weather accessories, and hats/headwear for both women and girls.

Bloomin Baby – Having launched this spring, Zoe’s baby and infant apparel and accessories collaboration with Bloomin Baby, a division of GMason, spotlights baby boy and girl, layette, and playwear clothing, all styled by Rachel Zoe. The RZ by Rachel Zoe collection is available in select retail stores and major online platforms, while also widely available throughout the U.S. market.

K&Y – Debuting this fall, the collaboration includes intimates, sleepwear, lounge, and activewear for women, ranging from $29.99 – $59.99.

Keeco – Available exclusively at Sam’s Club this Fall, the bedding collaboration will feature comforters and quilts in Zoe’s signature colors and prints.

Reunited – Recently launched with Zoe’s partnership with Express as the brand’s Lead Style Editor, Zoe’s exclusive Spring/Summer apparel collection with Reunited features elevated and stylized looks for both women and men.

CURRENT LICENSING PARTNERSHIPS PORTFOLIO

ACCO Brands – Dated calendars, planners, and notebooks exclusively under the Mead Cambridge brand for Target and Target.com

Aldo – Footwear and handbag collections at various retailers across the U.S. and Canada.

Modo – Sunwear, optical, and eyewear accessories for women.

The Premiere Group – Fragrance, perfume, body mist and candles in four signature scents.


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