Highlights | Licensees Focus


21 Jun - 2022

Tags from the story: Banijay Brands, Simon’s Cat, Spring.

Global cat phenomenon teams up with Spring for innovative new plush project

Banijay Brands announces a new partnership for internationally-loved digital animation, Simon’s Cat, with leading social commerce platform, Spring. The latest collaboration offers Simon’s Cat fans the opportunity to help design the ultimate Simon’s Cat plush that will go into production later this year.

Building on the success of previous Simon’s Cat collaborations with Spring, including the sell-out Baby Simon’s Cat plush, this latest project will, for the first time, give fans control over the design of the new product. Voting via the Simon’s Cat social media platforms, fans can determine the body shape, facial expression and packaging of the new range. Once the design has been finalised, the plush will go into production and be available for pre-order ahead of delivery in time for Christmas 2022. 

Alice Bernardi, Director of International Brand Licensing, Banijay Brands says: “This is a really unique venture that connects fans with upcoming products like never before. We are already seeing strong engagement and interactivity for the project, with the first poll last month generating over 20,000 votes.”

Banijay Brands controls the brand licensing rights to some of the most high-profile and creative IP in the world across multiple genres from scripted to entertainment. Simon’s Cat (part of Banijay UK) is one of the biggest YouTube sensations in the world. From a single free-to-air, two-minute cartoon, it is now a major global success, with over 3bn online views and nearly 20m fans across TikTok, YouTube, Facebook, Instagram and Twitter. The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing and apparel. There have been more than 90 million digital sticker downloads, in excess of 20 million mobile gaming downloads and over 2 million books sold across 30 countries.

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