fbpx

Highlights | Media & Digital

SESAME WORKSHOP AND HIHO KIDS ANNOUNCE YOUTUBE SERIES COLLABORATION

17 Jun - 2022

Tags from the story: HiHo Kids, Sesame Workshop.

This is the first collaboration between HiHo Kids and Sesame Workshop and features content that is organic and an authentic fit for both brands

Sesame Workshop, the nonprofit media and educational organization, and HiHo Kids announced a collaboration on two new episodes of a fan-favorite HiHo series, Kids Meet. The series empowers kids to lead one-on-one interviews with change-makers, highlighting an appreciation for all aspects of human diversity.

The collaboration will feature Sesame Street’s very own Elmo, Abby Cadabby, and Ji-Young, a recently introduced Korean American Muppet. The furry friends, along with the kids, meet positive role models and trailblazers asking questions openly and honestly as they get to know two new friends: a dancer and a basketball player.

About the upcoming two-episode series:

  • Kids Meet a DancerKids meet Samantha Lopez, a dancer who happens to use a wheelchair. The children learn where she gets her inspiration for dancing, and what some of her favorite dance moves are.
  • Kids Meet a Basketball PlayerKids meet Ryneldi Becenti, who is from the Navajo Nation and is the first Indigenous American to play in the Women’s National Basketball Association (WNBA). They explore what it means to be an upstander for ourselves and each other and how it will help make the world a fairer place.

This is the first collaboration between HiHo Kids and Sesame Workshop and features content that is organic and an authentic fit for both brands—engaging and educating a highly inquisitive generation of kids.

“It was a career highlight for me to work with and learn from the folks at Sesame Workshop. Their approach to kids’ content dovetails so nicely with what we do at HiHo Kids and I’m thrilled to bring this partnership to light,” Claire Buss, Director of Development, Brand Partnerships, HiHo Kids.

“We know that children are naturally curious—whether it’s meeting new people or learning a new dance or sport,” said Vera Verba, Director, YouTube Content & Programming, Sesame Workshop. “HiHo Kids encourages kids to ask questions, to use their imaginations, and to discover the world around them, which promotes empathy and understanding. As a like-minded organization, this approach spoke to us, and we were thrilled to create the new YouTube series together.”

The first episode of Kids Meet with Sesame Street will drop June 13, 2022, with the following episode releasing on July 18, 2022.

The HiHo Kids x Sesame Workshop collaboration is part of Coming Together, an ongoing Sesame Workshop initiative to nurture children’s positive and healthy identity and sense of belonging. Additional Coming Together content is also produced in partnership with Warner Bros. Discovery; it joins a short-form “Word of the Day” series where the Muppets of Sesame Street and celebrity friends learn about words like “Belonging,” “Fairness,” and “Diversity.”


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more