Rovazzi and Hot Wheels™ Monster Trucks together to overcome a challenge from another dimension
When it comes to vehicles, the #1 brand is definitely Hot Wheels™, the most loved for over 50 years. Hot Wheels challenges fascinate not only the little ones, but also the grown-ups who have made it an iconic brand over time. The great success of Hot Wheels is due to the incredible cars and tracks of the different lines that offer an intuitive and always engaging game mode. Prominent among these is the Hot Wheels Monster Trucks line, which was launched in 2019 and continues to be a considerable success, in which the vehicles and challenges are made even more breathtaking by the size of the vehicles themselves and their huge off-road wheels. With Hot Wheels Monster Trucks the “Challenger Spirit”, the spirit of challenge innate in every child, is further enhanced in the brand’s fans, encouraging them to try, fail and try again until they “crush” every obstacle and unleash their great potential to achieve success.
Go Big, go Hot Wheels! This is at the heart of the Hot Wheels Monster Trucks line, a line in which the challenge becomes even more exaggerated: thanks to their sturdy bodies, these vehicles are designed to clash in epic competitions creating chaos and destruction but always in the playful spirit of unbridled fun and irreverent humour. In fact, the incredible vehicles, with even more eye-catching designs, not only feature the brand’s iconic elements but also have their own bold personalities, such as the competitive and swaggering Race Ace, the rebellious and menacing Bone Shaker and the agile and ferocious Tiger Shark, to be discovered through the animated series. And for the most reckless, it is possible to engage in epic competitions made up of battles and races with the vehicles and tracks dedicated to the line. To tell the story of the Hot Wheels Monster Trucks challenge, you need a great character, and for this Hot Wheels relies on the creative flair of a young Italian talent to bring out the ironic yet daring storytelling contained in these decidedly unique vehicles: Fabio Rovazzi.