Atlantyca signs broadcast agreement with evision, from e&, for the MENA Region
Atlantyca Entertainment is proud to announce that it has inked a new broadcast agreement with evision, from e& (formerly known as Etisalat Group), for its globally popular Geronimo Stilton animated children’s TV series, which will air in the Middle East and North Africa (MENA) region in July.
evision is part of e& life, the business pillar of e& that enhances customer delight by bringing next-generation technologies, smart connectivity platforms and apps. It also has flagship entertainment services such as eLife TV and Switch TV and operates exclusive in-house channels such as ejunior, the most watched kids channel in the UAE
Seasons 1 and 2 will be made available on ejunior’s on-demand service in the MENA region via Etisalat UAE, Etisalat Misr in Egypt and Mobily in KSA, while Season 3 is set for their Pay TV service in the UAE, with a total of 78 episodes. Additional seasons will be rolled out in July 2022.
“The young viewers in this region have always been true and loyal Geronimo Stilton fans,” stated Alessandra Dematteis, Distribution Manager, Atlantyca Entertainment. “We are certain that they have anxiously been waiting for the adventures to continue. It is our privilege to have evision as our broadcast partner to continue delivering these fun-filled animated stories to our viewers in the region.”
Fatiha Bensalem, Director, ejunior, said, “ejunior has always been a favourite kids channel in UAE and remains the most-watched in light of the significant efforts we have taken to bring the best in kids’ entertainment to the region. Over the years, we have seen an increase in the readership of Geronimo Stilton’s action-packed stories globally, and we knew that broadcasting the animated children’s TV series in the region would create memorable moments for kids. We pride ourselves on launching exclusive and highly engaging content that our viewers can appreciate and enjoy with friends and family. Our partnership with Atlantyca Entertainment will further enhance our mission to bring the best of entertainment to our viewers.”
Geronimo Stilton, the iconic mouse journalist, has been featured in innumerable live shows, worldwide musicals, and video games. The GERONIMO STILTON animated series has been translated into over 40 languages and distributed in over 130 countries. Atlantyca Entertainment manages all of the IP rights for the Geronimo Stilton brand and all of its character spin-offs, in addition to the company’s other productions, the Bat Pat, Berry Bees and the new live action Snow Black brands and all of their franchises.
The company has been the producer of the three fully completed seasons (78×23′) of the international hit. Geronimo Stilton, the animated series, is based on the books of the same name and features the adventures of the most famous mouse journalist. The Geronimo Stilton series of books are published in Italy by Edizioni-Mondadori Libri and SCHOLASTIC, in the US. The brand has become a global phenomenon, with 180 million books sold worldwide in 51 languages.
Atlantyca recently inked a number of deals earlier this year for the series, where RTVE (Spain) has renewed Free TV rights to Seasons 1 and 2 for Clan Channel; IEG PT Indonesia Entertainment Group (Indonesia) takes Pay TV and OTT rights of Season 1; Asiana Licensing (Korea) secures renewal rights for DVD of Season 3; and Netflix has renewed SVOD rights of season 2 and acquired season 3 for Italy.