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TOP CHEF, UNER EATS AND EMOJI INVITE THEMESELVES AGAIN TO YOUR HOME TO GIVE YIU THE BLACK BOX EXPERIENCE

14 Jun - 2022

Tags from the story: Emoji, Top Chef, Uber Eats.

For this 13rd edition of Top Chef, Uber Eats offers you once again to live the mythical black box test… from your living room!

This year in Top Chef, a TV show broadcast by M6, the mythical black box test is celebrating its 10th anniversary. For the occasion, Uber Eats has prepared a little surprise with emoji® brand icons that may well plunge you into the place of a candidate while remaining comfortably installed in your sofa.

You will have the opportunity to order only through the Uber Eats app, a black box that has been prepared by the multi-starred chef Thierry Marx composed of a single dish but especially a dessert with mysterious ingredients. When you receive the box, you will have to taste this dessert and try to guess the 5 flavors that compose it represented by 5 emoji® brand icons! To add some more fun, there will be 3 different desserts throughout the week.

For those who recognize them, they will have the opportunity to win 20€ of Uber Eats credits or 1 year of free orders, by tweeting the 5 emoji® brand icons with the #LaBoiteNoireUberEats and identifying @ubereats_fr.

To support this operation, a teasing phase has been launched since April 19th where mysterious Prints have been placed on the back of buses representing the famous emoji® brand icons.

A unique operation, in partnership with emoji®- The Iconic Brand, available in 9 French cities (Bordeaux, Grenoble, Lille, Lyon, Marseille, Montpellier, Nantes, Paris and Toulouse) from April 27 to May 3 and visible through a social media, DOOH, OOH device as well as an event OOH on the entire Étoile subway station.

Marco Hüsges Founder and CEO of the emoji company says “Uber Eats France X emoji® crossover brand collaboration give the final consumer an unforgettable culinary experience, we are delighted to work with a company that cares about offering selected ingredients in a delicious menu created by Thierry Marx, using the emoji® brand icons as a gentle and empathetic way to connect with people.”


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