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Licensees Focus

BULLDOG SIGNS A BRACE OF NEW LICENSEES FOR CARE BEARS

19 May - 2022

Character World and Eat Glitter and Shine are now on board for the iconic brand

Bulldog Licensing has added two new licensees to the carefully curated consumer products programme for the much-loved heritage property, Care Bears™, providing new categories for the brand’s many fans across the globe.

Character World are excited to be bringing their fashion-forward style on board to offer a range of bedding and soft furnishings for fans, allowing them to recreate their very own Care-a-Lot clouds in their bedrooms. With some fantastic innovation over the last few years, Character World can’t wait to bring Care Bears into the homes of fans of all ages.

Meanwhile, Eat Glitter and Shine has partnered with the property to design a collection of homewares featuring the globally recognised bears. The range of FDA-approved kids and baby dinnerware will include melamine dishes, bowls, plates, and cups. The products will also be dishwasher safe, and will bring the likes of Cheer Bear, Bedtime Bear, and Love-a-Lot Bear to mealtimes.

First created in 1982, Care Bears are celebrating its 40th anniversary this year. The Care Bears have grown through various looks and styles, but the rainbow colours, main characters, and unique belly badges, along with the core messages of kindness and caring, remain the same.

Care Bears is loved by all generations, from children, who watch the Care Bears: Unlock the Magic animated television series, to their parents and grandparents, who are able to relive the magic from their childhoods, and everyone in between.

Sophie Yates, Licensing Executive, Bulldog Licensing, commented: “For a property to still be partnering with new licensees for fresh, modern collections in its 40th year is incredible. Care Bears continue to spread relatable and important messages of kindness, care, and love, and as such, has a place in the hearts of so many. We are careful to select best-in-class licensees to really portray the core of the Care Bears, and we are certain that Character World and Eat Glitter and Shine will be fantastic new partners for Care Bears as it celebrates its milestone anniversary.”

Roubina Tchoboian, VP of International Licensing, Cloudco Entertainment, added: “Our 40th Anniversary year continues to offer Care Bears’ fans – new, fun, and exciting – collaborations with like-minded partners that share our core values. We look forward to seeing how our global audience will react to the Eat Glitter and Shine collections.”

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