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Highlights | Licensees Focus

FRED ROGER PRODUCTIONS NAMES SCHOLASTIC MASTER PUBLISHIN PARTNER FOR ALMA’S WAY

18 May - 2022

First books based on popular animated series created by Sonia Manzano for PBS KIDS to arrive at retail in spring 2023

Fred Rogers Productions, the award-winning children’s educational media organization behind multiple well-loved, Emmy®-winning PBS KIDS series, has tapped Scholastic as worldwide master publishing partner for Alma’s Way, the critically-acclaimed animated PBS KIDS series created by Sonia Manzano (Sesame Street). The multi-year agreement includes a range of readers and activity books in both English and Spanish, which will begin publishing in spring 2023.

“We are delighted to partner with Scholastic, the world’s largest publisher and distributor of children’s books, and welcome them to the Alma’s Way family,” said Matt Shiels, VP of Business and Legal Affairs, Fred Rogers Productions. “The upcoming Alma’s Way titles will provide engaging stories and creative activities that will allow children to fully immerse themselves in Alma’s world.”

“We can’t wait to bring the wonderful role model, Alma, to young readers everywhere with Fred Rogers Productions and the inspirational Sonia Manzano,” said Debra Dorfman, VP and Publisher, Scholastic Global Licensing, Brands & Media. “In every story, children will relate to the everyday issues Alma faces and learn from her thoughtful reasoning as she thinks her way through life’s ups and downs.”

Through the new partnership, Scholastic will have exclusive rights to multiple formats, including: 8x8s; leveled readers; board books; jacketed hardcover picture books; novelty, activity, and sticker books; phonics and bind-ups/box sets; e-books; and audiobooks. In addition, Scholastic holds non-exclusive rights to sticker and activity books outside the U.S.

Aimed at viewers ages 4-6, Alma’s Way follows 6-year-old Alma Rivera, a proud, confident Puerto Rican girl, who lives in the Bronx with her parents, Abuelo, and younger brother, Junior, as well as a diverse group of close-knit and loving friends, family, and community members. Each episode models self-awareness, responsible decision-making, and empathy, while encouraging kids to generate and value their own ideas and questions. The series’ 40 half-hour episodes showcase different aspects of Latino culture through music, food, language, and more.

Alma’s Way is created by Sonia Manzano, best known to generations of kids and families as “Maria” on Sesame Street and produced by Fred Rogers Productions in association with Pipeline Studios (Elinor Wonders Why). Ellen Doherty and Manzano are executive producers. Jorge Aguirre (Goldie & Bear) is head writer and co-executive producer. Supervising Producer for Fred Rogers Productions is Olubunmi Mia Olufemi.

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