ARTiSTORY welcomes new licensees Jade City Food, Ruggable, and Fashion UK onboard
Art and cultural IP specialist ARTiSTORY welcomes new licensees Jade City Food, Ruggable, and Fashion UK onboard. The licensees have all chosen designs from the Gathering of the Greats Theme and will launch products later this year.
ARTiSTORY research market trends to create modern and contemporary design assets that are inspired by original artworks and artefacts from its museum partners. The Gathering of the Greats Theme takes inspiration from some of the greatest artists and eras of our time, from Chinese landscapes to impressionist paintings. These designs are licensed to consumer brands and retailers and assist them to introduce compelling products, engage shoppers via digital marketing and offer immersive shopping experiences.
Ruggable, the first patented machine-washable rug, and Jade City Foods, a gourmet food and beverage company, deals were brokered by the ARTiSTORY US office. Launching summer 2022, and in partnership with the National Gallery, Ruggable will create unique, artist themed collections including works by Van Gogh, Monet, and Turner. The National Gallery X Ruggable collaboration sees these famous artworks reimagined into bespoke rugs for people’s living rooms.
Jade City Foods will launch a collection of hot sauces and coffees in Summer 2022. In partnership with the Museum of Fine Arts, Boston and the National Gallery, London, the products will all contain a variety of bespoke flavours and ingredients depending on the artwork that has been its inspiration.
“We are thrilled to be working with Ruggable and Jade City Foods, companies that mirror the ethos of the Museum of Fine Arts, Boston, and the National Gallery, London. Watching historical artworks come to life is like sharing a piece of culture and history with the world. It’s not just about reinterpreting these masterpieces, it’s also about the story behind the design that now sits in your living room.” commented Anna Stein, country manager and business development director ARTiSTORY USA.
Fashion UK will launch range of apparel in French retailer Kiabi in July 2022. Brokered by ARTiSTORY LTD (EMEA) and inspired by the Gathering of the Greats Theme, the range features iconic art from the National Gallery, London, and the Museum of Fine Arts, Boston.
Natasha Dyson, co-founder & licensing director ARTiSTORY commented “The Gathering of the Greats Theme has been our most popular Theme to date. It’s fantastic to see the innovative way licensees are interpreting our designs and the art of our museum partners”.