fbpx

Highlights | Industry News

BARBIE™: A CAMPING THEMED ACCESSORIES LINE FROM ODS

11 May - 2022

Tags from the story: Barbie, ODS.

To celebrate in Italy the new Barbie animated content, ODS Toy Company celebrates outdoor play with a line of brand-new products dedicated to the iconic fashion doll

Barbie™ has been inspiring girls to be anything they want since 1959! In fact, there are so many adventures that can be born as children play together with the iconic fashion doll, which, over the years, has been able to reflect the evolution of customs and society, thus continuing to be a role model for new generations.

As summer arrives, in Italy children can play further with Barbie™ thanks to the Italian Toy Company, ODS, which will present a line of products dedicated to camping and outdoor playtime. These camping accessories tie in with the new animated content “Barbie siamo in due” (Italian title), where Barbie™ is ready to experience new adventures around the world in the company of a new friend from New York. The first 13 episodes of the brand-new TV series will be aired in Italy in June and the next 13 episodes will be launched in November, on Cartoonito TV channel. Four episodes of this new TV series are dedicated to camping and to the adventures experienced by the two friends on board the “Barbie Dream Camper”.

The ODS camping line consists of 3 items designed for dynamic girls who love to experience outdoor adventures. There is the Backpack with Water Bottle, a set of colourful Walkie-Talkies with Barbie™ decorations and logo to “keep in touch” with playmates, and the Travel Note-Book, because every self-respecting trip deserves to be written down point by point in a logbook, with the help of stickers and markers included.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE AGENCY CELEBRATES 10 YEARS OF SUCCESS
THE AGENCY CELEBRATES 10 YEARS OF SUCCESS

Ten years of innovation and unforgettable partnerships for Italy's No. 1 independent agency, Maurizio Distefano Licensing, which is still growing in 2024. Maurizio Distefano Licensing is celebrating its tenth anniversary this year with great pleasure and gratitude to...

read more
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores. The collection will be heavily promoted in May with window displays, high-visibility...

read more
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE

Rights & Brands has announced its appointment as the master agent for the beloved children's book series Vera & Ville, handling publishing and licensing rights worldwide. Targeted at children aged 0-3 years old, the Vera & Ville series captivates young...

read more