Highlights | Industry News


11 May - 2022

Tags from the story: Barbie, ODS.

To celebrate in Italy the new Barbie animated content, ODS Toy Company celebrates outdoor play with a line of brand-new products dedicated to the iconic fashion doll

Barbie™ has been inspiring girls to be anything they want since 1959! In fact, there are so many adventures that can be born as children play together with the iconic fashion doll, which, over the years, has been able to reflect the evolution of customs and society, thus continuing to be a role model for new generations.

As summer arrives, in Italy children can play further with Barbie™ thanks to the Italian Toy Company, ODS, which will present a line of products dedicated to camping and outdoor playtime. These camping accessories tie in with the new animated content “Barbie siamo in due” (Italian title), where Barbie™ is ready to experience new adventures around the world in the company of a new friend from New York. The first 13 episodes of the brand-new TV series will be aired in Italy in June and the next 13 episodes will be launched in November, on Cartoonito TV channel. Four episodes of this new TV series are dedicated to camping and to the adventures experienced by the two friends on board the “Barbie Dream Camper”.

The ODS camping line consists of 3 items designed for dynamic girls who love to experience outdoor adventures. There is the Backpack with Water Bottle, a set of colourful Walkie-Talkies with Barbie™ decorations and logo to “keep in touch” with playmates, and the Travel Note-Book, because every self-respecting trip deserves to be written down point by point in a logbook, with the help of stickers and markers included.

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