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Highlights | Industry News

ANDY AND THE ODD SOCKS APPOINTS BRANDS WITH  INFLUENCE TO MANAGE WORLDWIDE LICENSING

10 May - 2022

Ninja Pig Productions has appointed Brands  with Influence to manage ANDY AND THE ODD SOCKS worldwide licensing programme

When the band formed in 2017 and played the world famous Glastonbury Festival, they  had no idea that just a few years later they would have a hugely successful TV show in  the UK, Australia and the USA, plus over 100 live shows under the belt, and a social  media reach of 100 million.

But this CBBC/CBeebies family bridging show led by ANDY DAY has gone from strength  to strength and Ninja Pig Productions, who produce the show, has now appointed Brands with Influence to manage their worldwide licensing programme.

Talking about the appointment Martin Lowde, MD Brands with Influence explained“The energy you get from this series and this band is infectious. They amplify fun, make  great music and deliver a really positive message on anti-bullying. They have been  building a large loyal fan base over the last few years and we are excited to be asked to  help serve this audience by creating fab merchandise.”

With a core audience of 4-9 year olds, ANDY AND THE ODD SOCKS is a family brand  with parents loving the great music, and positive messaging. This brand is all about  inclusivity and this is now being delivered across TV, live tours, social media and is  attracting guest stars like Brian May to join the fun.

Everyone is attracted to the positive message of the b(r)and around anti-bullying and the  amazing success of ODD SOCKS DAY which engaged over 7 million children and 15,000  primary schools in 2021.

Tamsin Skan, Creative Director of NINJA PIG PRODUCTIONS who produce the TV Show  and created the band said, “We were really impressed by BWI’s understanding and passion for what we are  producing here at NINJA. We promote a positive social message throughout the TV Show,  our Live Show and original songs and we deliver it via a heady mixture of fun, comedy  and music. Andy and the Odd Socks encourage children to celebrate difference and  individuality which is so important, especially in today’s world. Everyone is invited to join  the Odd Socks and we look forward to embracing licensees who share our vision and  positive ideas”


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