Ninja Pig Productions has appointed Brands with Influence to manage ANDY AND THE ODD SOCKS worldwide licensing programme
When the band formed in 2017 and played the world famous Glastonbury Festival, they had no idea that just a few years later they would have a hugely successful TV show in the UK, Australia and the USA, plus over 100 live shows under the belt, and a social media reach of 100 million.
But this CBBC/CBeebies family bridging show led by ANDY DAY has gone from strength to strength and Ninja Pig Productions, who produce the show, has now appointed Brands with Influence to manage their worldwide licensing programme.
Talking about the appointment Martin Lowde, MD Brands with Influence explained, “The energy you get from this series and this band is infectious. They amplify fun, make great music and deliver a really positive message on anti-bullying. They have been building a large loyal fan base over the last few years and we are excited to be asked to help serve this audience by creating fab merchandise.”
With a core audience of 4-9 year olds, ANDY AND THE ODD SOCKS is a family brand with parents loving the great music, and positive messaging. This brand is all about inclusivity and this is now being delivered across TV, live tours, social media and is attracting guest stars like Brian May to join the fun.
Everyone is attracted to the positive message of the b(r)and around anti-bullying and the amazing success of ODD SOCKS DAY which engaged over 7 million children and 15,000 primary schools in 2021.
Tamsin Skan, Creative Director of NINJA PIG PRODUCTIONS who produce the TV Show and created the band said, “We were really impressed by BWI’s understanding and passion for what we are producing here at NINJA. We promote a positive social message throughout the TV Show, our Live Show and original songs and we deliver it via a heady mixture of fun, comedy and music. Andy and the Odd Socks encourage children to celebrate difference and individuality which is so important, especially in today’s world. Everyone is invited to join the Odd Socks and we look forward to embracing licensees who share our vision and positive ideas”