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Licensees Focus

POCOYO REINFORCES ITS PRESENCE IN MEXICO WITH THREE NEW LICENSES

9 May - 2022

Zinkia has recently reached an agreement with three new licensees: PPM Toys, Chenson, and Dan Dee International

Zinkia continues to grow and expand in the Latin American continent, one of its main markets along with the US. After reinforcing its presence in Ecuador, Peru or Brazil, it now joins its list of Mexican licensees, hand in hand with its agent in this territory, La Panadería.

As main news, Zinkia has recently reached an agreement with three new licensees (PPM Toys, Chenson, Dan Dee International). PPM Toys, is a company specialized in the commercialization, distribution and development of toys, electronic entertainment and back to school, with more than 35 years of experience. The agreement reached also includes an extensive list of products based on Pocoyo, fundamentally building blocks and sets.

Chenson, another of the new Mexican licensees specializing in the marketing of licenses and brands, is adding Pocoyo back-to-school material to its list of products, among which we can find pencil cases, lunch bags, backpacks with or without wheels , etc.

Dan Dee International, focused on the commercialization of plush toys, accessories and decorative items also joins the current list of Zinkia licensees. All of them join other partners already present in Mexico such as Bestway (activity and story books), Indelpa (products focused on hygiene, health and wellness: wipes and diapers) and 4E (personal hygiene, shampoo, etc).

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