The campaign involved various online, retail and on-air collaborations to emphasize the importance of sharing stories with little ones as they grow
Acamar Films has been celebrating storytelling for World Book Day with Bing and all his fans in Italy. Bing stories portray authentic characters and relatable moments that help pre-schoolers to understand and recognise the multitude of emotions they experience each day. The campaign involved various online, retail and on-air collaborations to emphasize the importance of sharing stories with little ones as they grow.
In the week leading up to World Book Day on Saturday 23 April, Acamar Films partnered with the biggest father online community, Superpapà, to drive valuable content to its extensive social media network with special videos, articles and posts.
Three influencer fathers, part of Superpapà’s network, brought to life the popular Bing book, Bing – Festa per pupazzi, with an entertaining family storytelling video. The videos show engaged and excited Bingfans as their fathers (and mothers and siblings!) read the story all together. The videos are now available to watch on each influencer’s social platforms and a special compilation read along video will premiere on Bing’s Italian Facebook page and Superpapa’s channels on Saturday 23 April.
In addition to this partnership, Acamar Films ended the week with a social media party on their Italian Bing Facebook page with games, activities and quizzes. Fans were asked to engage with questions such as, “What’s your Bingfans favourite Bing story” and “What are your favourite books to read together”.
Bing’s partners in Italy have also been celebrating World Book Day. Publishing partner, Giunti, has been carrying out a gift-with-purchase promotion from now until 13 May for their wide range of Bing books at all Giunti al Punto and LaFeltrinelli bookshops in Italy. Bing was also part of Rai Yoyo’s weeklong on-air and social media campaign culminating with a special World Book Day programming event on 23 April.
“Condividere storie… è una cosa da Bing!”