THE BUSINESS HUB GROUP as new licensing agent for Graco® in Mexico, Colombia, Chile and Peru
GRACO CHILDREN’S PRODUCTS (a division of Newell Brands) announces its partnership with THE BUSINESS HUB GROUP, appointed as new licensing agent for Graco® in Mexico, Colombia, Chile and Peru.
“Graco products are designed with parents and babies in mind,” said Kerry Strzelecki, VP of Brand Development, Graco Children’s Products. “We focus on creating high quality baby gear that parents can trust. These same characteristics will be at the center of our licensing program in Latin America, as we target best-in-class partners.”
Fanny Salazar, Head of Licensing Division at The Business Hub Group, stated “We are delighted to announce our new partnership with GRACO®, the leading baby brand. Graco is widely recognized & highly trusted by parents. Graco’s brand extension program would include complementary categories beyond baby gear & will target leading experts in the industry for each licensed category.”