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Highlights | Licensees Focus

TRUE AND THE RAINBOW KINGDOM TOYS AVAILABLE NOW!

27 Apr - 2022

A full line of toys inspired by the hit series True and the Rainbow Kingdom is now available in the US and Canada

Guru Studio, a leader in children’s entertainment, is pleased to announce that a full line of toys inspired by the hit series True and the Rainbow Kingdom is now available in the US and Canada on Amazon and at Toys R Us Canada.

Fans of the massively popular show can visit the brand’s dedicated Amazon Brand Store for the growing list of officially licensed products that includes toys, books, costumes, music, apparel, and more.

Guru Studio teamed up with master toy partner United Smile and leading distributor Imports Dragon to bring the colorful and robust product line to market.

“After so much anticipation and pent up demand from our fans, we’re excited to be unveiling a truly unique line of toys that we know kids will love,” said Jonathan Abraham, VP of Sales and Business Development at Guru Studio.

The full SKUs available on Amazon include:

  • Collectible Figure and Wish Combo Pack (Assorted)
  • Free Wheel Cumulo Vehicle with True Figure
  • True’s Strawberry Racer Vehicle
  • 12 inch True Talking Doll with Lights and Sounds
  • 10 inch Bedtime True Doll
  • 7 inch True Doll
  • 9 inch Musical Plush (True, Bartleby, Yeti)

True and the Rainbow Kingdom is produced by animation powerhouse Guru Studio (credits: PAW Patrol, Pikwik Pack, Big Blue, Justin Time and most recently Mecha Builders, the Sesame Street animated spin-off set to debut next month on HBO Max) based on the artwork of FriendsWithYou, and is Executive Produced by world-renowned artist Pharrell Williams.

The show has very quickly built a massive global fan base with four seasons currently streaming on Netflix worldwide. On YouTube, the series has also reached nearly a billion views! The show is a top performer on major linear networks including CBC Kids in Canada, Tiny Pop in the UK, Gloob in Brazil, and Clan TV in Spain. The toy line by United Smile has already launched in select markets including in Israel, the Philippines and in Australia at Target with Big Balloon handling distribution. More territories, including the UK, are scheduled to launch later this year.

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