ECE Marketplaces is bringing Smiley to 94 of its shopping centres across Germany, Austria, Poland and Italy
Sustainable German retail giant ECE Marketplaces is bringing Smiley to 94 of its shopping centres across Germany, Austria, Poland and Italy.
From April 28th to May 7th, visitors will find the icon, celebrating it’s 50 year anniversary across more than 350 activations taking place in various mall areas within and shopping areas.
The participating centres and their retail partners will be welcoming visitors with featured SmileyWorld products, which are supported by creative installations, prize winning games, and fun decor. There will also be some innovative, entertaining and interactive additions which aim to keep visitors engaged with activities they couldn’t experience shopping online.
Keeping with the EQ theme, is probably the most artistic and eye-catching part of this brand activation campaign. The SmileyWorld EQ Art-Trail takes place across 25 ECE shopping centres, offering an art trail of Smiley sculptures depicting the 27 most important human emotions. This provides an important source of inspiration for caring about one another, whilst offering an exciting walk through our emotional world!