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Licensees Focus

DAN DEE INTERNATIONAL AND GRACO ANNOUNCE A MULTI-YEAR LICENSING AGGREEMENT

27 Apr - 2022

Tags from the story: Dan Dee International, Graco®.

Dan Dee has exciting plans to help expand Graco with an extensive line of innovative products

Dan Dee International, LLC (Dan Dee) a global leader in baby, pet, plush, and home décor products, and Graco®, one of the world’s most recognized and trusted children’s products brand announced a new multi-year licensing agreement.

Dan Dee has exciting plans to help expand Graco with an extensive line of innovative play, activity, storage, and functional baby products for at-home and on-the-go, set to launch in North America in 2023. 

“We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and safe,” said Mark Matheny, Head of Licensing, Dan Dee.

“We are excited to partner with Dan Dee International to bring fun and innovative products to our littlest consumers,” said Kerry Strzelecki, VP of Brand Development, Graco Children’s Products. “Dan Dee’s expertise in these categories is a welcome addition to the Graco product mix.”


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