fbpx
Events | Highlights

CLUEDUPP GAMES INTRODUCES NEW SMURFS EXPERIENCE

27 Apr - 2022

Tags from the story: CluedUpp Games, IMPS, Smurfs.

Events are scheduled to take place in more than 800 cities and over 20 countries worldwide

IMPS and CluedUpp Games have announced a brand-new licensing agreement that will transform hundreds of cities into a giant Smurf-tastic experience in 2023.

In a number of city-wide events, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown into the setting of a brand new Smurfs adventure. Exploring city streets, solving wacky challenges, and meeting their favourite Smurfs characters along the way, players will attempt to save the day from the evil wizard Gargamel.

Tref Griffiths, founder and CEO of CluedUpp Games, said: “We’re absolutely thrilled to be developing a new range of events alongside such an iconic brand as The Smurfs. This partnership presents a wonderful opportunity for families to explore their city and discover The Smurfs in a completely new and exciting way.” 

Véronique Culliford, President of IMPS and daughter of Peyo, the creator of the Smurfs said: “We’re so excited about this new collaboration with CluedUpp Games. Getting together and having fun, this is what every Smurf likes to do. We can’t wait to see blue waves of Smurfs fans from all around the world exploring their city and thwarting Gargamel’s plans.”  

Events are scheduled to take place in more than 800 cities and over 20 countries worldwide. Tickets will go on sale to the public from October 2022. 

Subscribe to our newsletter


Read our last issue




TSBA GROUP ANNOUNCE JORDAN BRAND COLLAB WITH TFL
TSBA GROUP ANNOUNCE JORDAN BRAND COLLAB WITH TFL

The Jordan Brand is launching an apparel collection in partnership with Transport for London (TfL), inspired by those who move London. The deal was brokered by TSBA Group, TfL’s global licensing agent. The collection is a first the Jordan Brand, part of the Nike Inc....

read more
BOOKWIRE IN PARTNERSHIP WITH BANIJAY KIDS & FAMILY
BOOKWIRE IN PARTNERSHIP WITH BANIJAY KIDS & FAMILY

Bookwire GmbH and Banijay Kids & Family have partnered to produce and distribute audiobook content based on a selection of the latter’s intellectual properties. Working closely with the Banijay Kids & Family team, Bookwire’s Paris office will produce...

read more
PORTAVENTURA AND SONY ANNOUNCE A NEW ROLLER COASTER
PORTAVENTURA AND SONY ANNOUNCE A NEW ROLLER COASTER

PortAventura World and Sony Pictures Entertainment announce world’s first ‘Uncharted’ Dark Ride Roller Coaster. PortAventura World and Sony Pictures Entertainment announced Uncharted Dark Ride Roller Coaster, the world’s first dark ride roller coaster based on the box...

read more