Highlights | Industry News


27 Apr - 2022

Tags from the story: Bend-EmsTM.

TCG Toys relaunches popular 90’s Bend-Ems action figure line with top licenses including Miraculous: Tales of Ladybug & Cat Noir, Sonic the Hedgehog, SpongeBob SquarePants, Plus More To Come

Bend-EmsTM are back! Multi-brand toy company TCG Toys is bringing back the hugely successful and bendable 90s heritage action figure line, Bend-Ems, to retail shelves this Fall. For the die-hard collector and new fans, Series 1 will feature top licenses and characters to collect, including Sonic the Hedgehog, Miraculous: Tales of Ladybug & Cat Noir, and SpongeBob SquarePants, with more to come!

The authentic new Bend-Ems figures will include classic features such as the 6″ inch scale, the signature engraved brand name on the back, and will be packaged in a blister card, a nod to the nostalgia of the 90s packaging.

“The appeal of Bend-Ems is a cultural phenomenon,” said TCG Toys Founder and CEO Michael Albert. “Bend-Ems are collectible, affordable, and ripe for today’s market. We are thrilled to bring the popular 90s toy back to the forefront of creative and imaginative play. Like the original, TCG Toys is positioned to bring Bend-Ems to market quickly.”

“People ask me what the most important key was to the success of Bend-Ems,” said Allan Rigberg, Bend-Ems IP owner and creator. “It’s two-fold: speed to market and desirable licenses. The figures’ innovative design allows us to quickly ramp into production,  further allowing retail buyers to seize opportunities quickly. TCG Toys’ agility, enthusiasm and extensive licensing partners make them the perfect team to combine Bend-Ems nostalgic elements, today’s popular characters and get them to market quickly.”

From its original debut in 1987 with the Alfred E Newman license, to its heyday between 1989 – 2001, the classic retro Bend-Ems toy line from toymaker JusToys featured over 400 characters with licenses from Disney, Turner, Warner, Hanna Barbera, Star Wars and WWF.

Bend-Ems are malleable figures with bendable arms and legs. The soft rubber-like exterior and wire interior provide bendability, making them ultra-poseable. The durable design allows kids, millennial fans, and collectors alike to pose and maneuver Bend-Ems over and over again.

TCG Toy expects to launch Bend-Ems at retailers throughout North America in Fall 2022. Bend-Ems will be available for a suggested retail price of $4.99 to $5.99 and are designed for ages three and up.

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